Every four years, the whole world joins together to celebrate the talented athletes who participate in the Olympic games. This year, the 2020 Olympics were postponed to 2021 due to the coronavirus pandemic. This delay creates a unique opportunity for brands to launch long-term campaigns to drive continuous sales growth across both the summer and winter games. Who should the focus be for these campaigns? Olympic athletes.
With Father's Day approaching sooner than we may have expected, we've decided to take some time and look at some of the best father figure athletes on the OpenSponsorship platform. With over 6,000 athletes on our platform it is hard single out a 'top 10' that are great fathers, especially when we know there are countless other athletes on our platform that are superstar dads. This list is comprised of those all-star dad's that have no hesitation in showing off their beloved children on their social media pages for their fanbase and the entire world to see.
Olympians, Rio may be over, but the limelight doesn’t have to be. Here are OpenSponsorship's four tips for staying connected to your fans and sponsors: