As the 2024 Paris Olympic Games approach, brands are keenly looking at opportunities to sponsor athletes. The cost of sponsoring an Olympian can vary widely based on several factors including the athlete's popularity, the scope of the sponsorship deal, and the specific terms of the agreement. In this blog post, we will explore the varying costs of sponsoring American Olympians, using three athletes from past Olympic games as examples. These athletes represent different levels of popularity, from widely known stars to lesser-known competitors, providing a broad perspective on sponsorship costs. The prices listed below are drawn from averages across OpenSponsorship's database of over 19,000 Athletes doing brand deals.

Understanding Sponsorship Costs for Olympians

Sponsoring an athlete for the Paris 2024 Olympic Games involves more than just a financial transaction. It's about aligning your brand with an individual whose values and achievements resonate with your target audience. The cost can range from a few thousand dollars for emerging athletes to several million for top-tier Olympians. Factors influencing the cost include the athlete's medal prospects, media visibility, social media following, and personal branding. Learn more about the benefits of working with Athletes on marketing!

Three Examples of Olympians and their Starting Costs for Sponsorship

The Iconic Olympian - Simone Biles

Starting Cost to Sponsor: $100,000

Simone Biles, a name synonymous with gymnastics, has redefined the sport with her unparalleled achievements. With multiple Olympic gold medals and World Championship titles, Biles is not just an athlete; she's a global icon. Her influence extends beyond the gymnastics arena, making her a highly sought-after athlete for sponsorships. Biles embodies excellence, resilience, and inspiration, traits that brands desire to associate with.

The Rising Star - Caeleb Dressel 

Starting Cost to Sponsor: $20,000

Caeleb Dressel emerged as a swimming sensation in recent years, captivating audiences with his remarkable performances and multiple gold medals. Known for his speed and versatility, Dressel has quickly become a household name in the swimming community. While he may not have the universal recognition of some other athletes, his dominance in the pool and engaging personality make him an attractive option for brands looking to connect with sports enthusiasts.

The Emerging Talent - Rai Benjamin

Starting Cost to Sponsor: $6,000

Rai Benjamin, though lesser-known compared to Biles and Dressel, is a rising star in track and field, specializing in the 400 meters hurdles. His impressive performances at major competitions have set the stage for a promising Olympic debut. Sponsoring an athlete like Benjamin offers brands the opportunity to be part of an athlete's journey to Olympic success, potentially yielding high returns as the athlete gains recognition.

So, How much does it cost to sponsor an athlete in the 2024 Paris Olympic games?

To directly answer the question, "How much does it cost to sponsor an athlete in the 2024 Paris Olympic games?" it's important to note that there is no one-size-fits-all figure. Sponsorship deals are highly customized and can vary significantly based on the athlete's profile, the nature of the sponsorship, and the duration of the agreement. Here is an estimated breakdown of starting costs based on an Athlete's social following: 

Under 10,000 followers: $500

10-100,000 followers: $4,000

100k-500,000 followers: $10,000

500k-1,000,000 followers: $15,000

1m-3,000,000 followers: $50,000

Over 3,000,000 followers: $100,000


Want to Browse Olympians to Sponsor?

OpenSponsorship boasts a diverse roster of over 1,000 Olympians on its platform, offering an unparalleled opportunity for brands to find the perfect match for their sponsorship goals. Whether you're looking to partner with a globally recognized star, a rising talent making waves in their sport, or an emerging athlete with a compelling story, OpenSponsorship provides direct access to athletes from every tier. Our platform not only simplifies the search for the right Olympian but also offers expert assistance in negotiating deals to ensure that brands can secure partnerships that align with their budget and marketing objectives. With OpenSponsorship, brands have the unique advantage of tapping into a wide spectrum of Olympic talent, making it easier than ever to engage in meaningful and impactful sponsorships for the Paris 2024 Games. Check out our featured collection of Olympians!


Sponsoring an Olympian offers a unique opportunity for brands to enhance their visibility and connect with audiences in a meaningful way. The cost of sponsoring an athlete for the Paris 2024 Games will depend on the athlete's popularity, achievements, and potential for Olympic success. By carefully selecting an athlete whose brand aligns with theirs, companies can maximize their investment and achieve significant marketing success. Whether you choose to sponsor a global icon, a rising star, or an emerging talent, the key is to engage authentically and support the athlete's journey to the Olympic stage.

For brands considering such sponsorships, OpenSponsorship stands as a valuable platform to connect with athletes across a spectrum of sports and popularity levels. By leveraging OpenSponsorship's extensive network and data-driven insights, brands can navigate the complex landscape of Olympic sponsorships with confidence and clarity.


Jeff is OpenSponsorship's Director of Marketing. He typically writes about sports sponsorship, marketing, and tips & tricks for brands.