The impact of Covid-19 is evident, we have seen how it affects businesses and consumers alike. We are witnessing the shift in focus for companies both large and small. The importance of digital content marketing rather than on-site experiential marketing will be a major theme moving forward. As consumers rely on watching sports on a television screen instead of going to a stadium. Using online applications to work from home and to stay in touch with friends and family. This major shift in the landscape is an opportunity for marketers and brands to utilize content marketing strategies to reach their consumers in newer ways.
Our OpenSponsorship athlete of the week goes to Ryan Jay Owens, standout beach volleyball star hailing from Huntington Beach, California! Congrats RJO! Ryan has played for team USA and is a pro indoor and beach volleyballer living between Southern California, USA & Europe (mostly) and playing around the globe since 2002. In 2005, he began a sports agency services mostly pro volleyball athletes globally called Elite Volley Agency, helping professionals find teams worldwide and foreign student-athletes find USA schools.
Please allow me to introduce myself. My name is Jason Severiano Lampkin - that's me in the picture above - and I'm one of the new interns here at OpenSponsorship. Though many - if not all of you - will never have even heard of me, there once was a time when people thought the world would never forget my name. Instead, I became the man that many never even get the chance to know.
Last week, we helped one of our brands (Trago) work with one of our athletes (Amanda Ruller) for an amazing social media post.
Manchester City's 2007/08 season started with new owner Thaksin Shinawatra splurging £30 million by adding eight relatively high-profile players to the first team squad. The main source of the funds? The Thai billionaire businessman's bulging wallet. Sure, the teams sponsorship agreements helped, but secondary shirt sleeve sponsorship, which would have added another stream of income, hadn't even been considered. In fact, the idea hadn't even been considered in the entire soccersphere.
Looking to make a quick buck? All you have to do is create a sport, and have it become America’s greatest past time. Sounds easy right? The MLB as a whole is thriving when it comes to sponsorship revenues. In 2016 it was estimated that sponsorship dollars from the top 9 companies involved with the MLB would reach $360-400 million. This number is solely league revenue and does not include individual team and stadium/property sponsorship. When adding those categories to the grand total, it is estimated sponsorship revenues would reach nearly $800 million by the end of the 2016 season.
Don’t have a budget to work with professional athletes? Don’t have a marketing budget, period? This is where micro-influencer marketing comes in handy. Let’s get you the most bang for your buck with athlete sponsorships. Sounds too good to be true or confused how we do so? Let me explain.
Twitter is one of, if not the most popular way for fans and players alike to engage with each other. As a work week wrap-up, we're going to give you a look at some funny tweets our athletes have had with OpenSponsorship's Twitter MVP's of the Week.