While scrolling through Instagram stories, chances are you’ll find at least one person asking you to swipe up or use their discount code. It’s easy, nonchalant, and we don’t think twice about it. Advertisers are using this type of marketing, coined affiliate marketing, as another way to promote their products. There has never been a better time, as an athlete or a brand, to get started with your affiliate program.
Please allow me to introduce myself. My name is Jason Severiano Lampkin - that's me in the picture above - and I'm one of the new interns here at OpenSponsorship. Though many - if not all of you - will never have even heard of me, there once was a time when people thought the world would never forget my name. Instead, I became the man that many never even get the chance to know.
It was the news that broke the internet in May of last year. No, not Kim Kardashian's bubbly balancing booty; we're referring to NBA commissioner Adam Silver announcing the opening up of NBA jersey advertising opportunities.
Last week, we helped one of our brands (Trago) work with one of our athletes (Amanda Ruller) for an amazing social media post.
Manchester City's 2007/08 season started with new owner Thaksin Shinawatra splurging £30 million by adding eight relatively high-profile players to the first team squad. The main source of the funds? The Thai billionaire businessman's bulging wallet. Sure, the teams sponsorship agreements helped, but secondary shirt sleeve sponsorship, which would have added another stream of income, hadn't even been considered. In fact, the idea hadn't even been considered in the entire soccersphere.
Looking to make a quick buck? All you have to do is create a sport, and have it become America’s greatest past time. Sounds easy right? The MLB as a whole is thriving when it comes to sponsorship revenues. In 2016 it was estimated that sponsorship dollars from the top 9 companies involved with the MLB would reach $360-400 million. This number is solely league revenue and does not include individual team and stadium/property sponsorship. When adding those categories to the grand total, it is estimated sponsorship revenues would reach nearly $800 million by the end of the 2016 season.
Don’t have a budget to work with professional athletes? Don’t have a marketing budget, period? This is where micro-influencer marketing comes in handy. Let’s get you the most bang for your buck with athlete sponsorships. Sounds too good to be true or confused how we do so? Let me explain.