Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

How influencer marketing can help your brand take off for the product launch

Jun 11, 2020 5:59:17 PM / by Pemba C. Sherpa posted in influencer marketing, marketing strategy, athlete marketing, Brand Marketing, product marketing, product launch

0 Comments

Let’s face it, you’re looking ahead to the product launch with anticipation but it’s paired with a whole lot of anxiety. How will your audience react to the product? Did you gain enough hype around the product to gather a sizable target audience? What will the reviews say? Will you hit the quota for sales or subscriptions? Where can you check to see if all the marketing you and your team did for the launch was successful? While all of these questions are running through your head, the clock ticks away towards the product launch. This is where influencer marketing with Opensponsorship comes into play.

Read More

Fresh Content from the Cooler

Jun 5, 2020 12:20:31 PM / by Pemba C. Sherpa posted in influencer marketing, sponsorship campaigns, Content Marketing, Brand Marketing, product marketing

0 Comments

In this age of digital content, authenticity reigns supreme. Now more than ever, brands from all industries have made it a priority to align themselves with the lifestyle of their target audience. Brand marketing strategies have centered around creating content that reflects the products and services being placed seamlessly around authentic content. When we speak of digital content, we are talking about videos, photos, and any other pieces of produced proprietary media. In regards to authenticity with digital content, there is a brand that I would like to highlight in this article, and that brand is YETI. YETI is a brand that manufactures outdoor lifestyle products such as ice chests, coolers, stainless-steel drinkware, and other related accessories. When it comes to brand alignment, YETI is far above its competitors.

Read More

Working Out From Home: How Brands are utilizing content to reach their audience at home

May 29, 2020 5:53:50 PM / by Pemba C. Sherpa posted in influencer marketing, Fitness, Content Marketing, Brand Marketing, at home workouts, growth marketing

0 Comments

While we are all practicing social distancing and staying home to bring down the curve. Some fitness brands are looking to help us lower our own unwanted curves from the safety of our home. Top fitness brands such as Peloton and Equinox have been very effective utilizing content marketing strategies to reach their target audience. Peloton has been leading the way with their own film studios which reportedly pumps out about 950 original programs per month. Equinox has started bulking up their social presence with the use of their social media platforms which now streams out live and pre-recorded workout sessions for all of its followers. Among both of these brands, there’s a resounding truth, content is king.

Read More

Why Female Soccer and USWNT Players Are Great Athletes to Sponsor

May 28, 2020 2:25:23 PM / by Rachel Beran posted in influencer marketing, sports, women in sports, athlete marketing, soccer

0 Comments

A combined 1.12 billion people around the world watched the 2019 FIFA Women’s World Cup tournament. In addition, more than 260 million viewers watched as the USWNT team played with confidence, strength and unity in a 2-0 victory over the Netherlands to seal their fate as 2019 World Cup winners. The team and players have garnered respect and admiration from fans across the world and continue to prove why they deserve it: One of the many reasons why these athletes make great sponsorship partners.

Read More

How important will Content Marketing be in 2020?

May 12, 2020 5:53:50 PM / by Pemba C. Sherpa posted in influencer marketing, athlete influencer, brand ambassador, Content Marketing, Brand Marketing

0 Comments

The impact of Covid-19 is evident, we have seen how it affects businesses and consumers alike. We are witnessing the shift in focus for companies both large and small. The importance of digital content marketing rather than on-site experiential marketing will be a major theme moving forward. As consumers rely on watching sports on a television screen instead of going to a stadium. Using online applications to work from home and to stay in touch with friends and family. This major shift in the landscape is an opportunity for marketers and brands to utilize content marketing strategies to reach their consumers in newer ways.

Read More

Athletes as Social Media Influencers

May 1, 2020 11:18:12 AM / by Zack Smith posted in influencer marketing, social media, social media athletes, sponsoring athletes, athlete endorsement, athlete influencer, athletes on social media

0 Comments

A lot goes into what builds an athlete's brand. This starts, of course, with accomplishments in their sport. Strong performance and accolades can put an athlete in the spotlight and get people to talk about them and become fans of theirs. However, the athlete's presence outside of their performance on the field can go a long way to taking their personal brand to the next level and turn them into stars.

Read More

Top 10 Mexican Athlete Influencers

Apr 27, 2020 2:05:58 PM / by Zack Smith posted in influencer marketing, influencers, instagram, sports sponsorship, twitter, football, cinco de mayo, soccer, boxing, new york giants

0 Comments

Cinco de Mayo, commonly thought of as Mexico's Independence Day (this isn't true), is a holiday that celebrates the country's underdog victory at the Battle of Puebla against France in 1862. Nowadays, the holiday has spread to the United States as well and is often associated with tacos and tequila, but the true meaning of the day is to celebrate the rich history and heritage of Mexico.

Read More

Top 10 Tiktok Athlete Influencers

Apr 23, 2020 2:30:00 PM / by Jesse Prottas posted in influencer marketing, athlete influencer, athletes on social media, trends, TikTok

0 Comments

The Coronavirus pandemic has taken the whole world by storm.  The sports world and the rest of society are staying home in lockdown, trying to figure out ways to cope with something they have never experienced before.  One unforeseen way people have been coping is by spending hours browsing and creating content on the app TikTok.  TikTok, which has been mostly viewed as a social media or content creation platform for the younger generation, has suddenly turned in to a platform where you could find people from any age simultaneously creating and consuming content.

Read More

Top 10 Instagram Influencers Who Are Mothers

Apr 22, 2020 4:59:41 PM / by Zack Smith posted in influencer marketing, influencers, instagram, sports, sports marketing, sports marketing campaigns, women in sports, affiliate marketing, mother's day

0 Comments

In a few weeks, families around the United States will be celebrating Mother's Day and thanking their mothers for all of the sacrifices they make every day. In the sports world, female athletes juggle their athletic careers with their duties as mothers, often even having to take time off from their sport during and after pregnancy to care for their children and get their bodies ready to go back to competing.

Read More

Athletes in Affiliate Marketing

Apr 10, 2020 4:44:48 PM / by Joel Dehls posted in increase sales, influencer marketing, instagram, marketing, marketing ideas, marketing opportunities, sports, sports brands, deals, Parterships, Tik Tok, affiliate marketing

0 Comments

While scrolling through Instagram stories, chances are you’ll find at least one person asking you to swipe up or use their discount code. It’s easy, nonchalant, and we don’t think twice about it. Advertisers are using this type of marketing, coined affiliate marketing, as another way to promote their products. There has never been a better time, as an athlete or a brand, to get started with your affiliate program.

Read More

Subscribe to Email Updates

Lists by Topic

see all

Posts by Topic

See all

Recent Posts