Creating a meaningful connection between athletes and your brand on Earth Day can elevate your brand's visibility, foster a deeper sense of community engagement, and underscore your commitment to environmental stewardship. Our team has developed ten innovative ideas for direct-to-consumer (D2C) health food, supplements, beverages, sporting goods, training equipment, and other brands to collaborate with athletes for Earth Day initiatives. This guide aims to help you leverage the power of athlete partnerships to champion environmental causes while promoting your brand authentically and effectively.

10 Ideas for Marketing with Athletes on Earth Day

1. Release an Athlete Product Bundle

Product collections between brands and celebrities have been doing wonders for sales. The same can be applied to Athletes - especially if they are already a user of your product. Your brand can work with Athletes to develop a product bundle that they then endorse around an Earth Day topic such as hiking snacks that the Athlete takes with them when they go out.

2. Organize a Virtual Earth Day Run/Walk

Partner with athletes to host a virtual run or walk event, encouraging participants to sign up and complete a distance outdoors while respecting their local environment. Participants could share their journey on social media, tagging the brand and the athlete, to foster a sense of community. Proceeds or a portion of registration fees could go towards environmental charities or initiatives.

3. Athlete-Led Outdoor Workouts

Arrange for athletes to lead outdoor workout sessions that are live-streamed or recorded for followers. These workouts can emphasize the importance of green spaces for physical and mental health, encouraging viewers to appreciate and protect their local natural surroundings. Sporting goods and training equipment brands can provide eco-friendly gear for these workouts, highlighting their commitment to sustainability.

4. Eco-Challenge Competitions

Challenge athletes and their followers to participate in eco-challenges, such as a week-long plastic-free challenge or a competition to reduce water usage. Brands can provide sustainable products as part of the challenge kit and offer prizes for the most impactful contributors. This initiative not only engages the community but also educates them on simple, impactful environmental actions.

5. Athlete Participation in Local Cleanup

Coordinate with athletes to participate in or host local cleanup events in parks, beaches, or trails. This hands-on approach showcases a direct impact on the environment and provides excellent content for social media, demonstrating the athlete's and the brand's dedication to making a tangible difference.

6. Sustainability Tips & Tricks Series

Produce a series of posts or videos featuring athletes sharing their personal tips for living a more sustainable lifestyle, whether it's about recycling, conserving water, or choosing sustainable products. This series can highlight how your brand's products align with an eco-friendly lifestyle, providing practical advice that followers can implement.

7. Collaborate on Limited-Edition Eco-Friendly Merchandise

Work with athletes to design and promote limited-edition merchandise, such as reusable water bottles, eco-friendly workout apparel, or biodegradable phone cases. This initiative can raise awareness about sustainability issues while offering fans a tangible connection to their favorite athletes and your brand.

8. Interactive Social Media Campaigns

Launch a social media campaign encouraging followers to share how they're making a difference for the environment, using a specific hashtag. Athletes can kickstart the campaign by sharing their actions and challenges, encouraging their followers to do the same. Brands can reward the most innovative or impactful contributions with eco-friendly prizes.

9. Educational Workshops and Webinars

Host workshops or webinars featuring athletes and environmental experts discussing the importance of sustainability in sports and everyday life. Topics could range from sustainable nutrition for athletes, and eco-friendly training practices, to the role of renewable energy in sports facilities. This provides an educational platform for followers while associating your brand with thought leadership in sustainability.

10. Plant-a-Tree Initiative

For every product sold on Earth Day, commit to planting a tree, and have athletes promote this initiative. This not only contributes to reforestation efforts but also encourages sales in a way that customers can feel good about. The visual of athletes actively participating in tree planting can be powerful, reinforcing the message of taking real action for the planet.

Athletes that are Great for Earth Day Campaigns

Our team curated a selection of 10 standout athletes from their extensive database of over 20,000 Athletes, specifically tailored for brands looking to make a significant impact with their Earth Day campaigns. These athletes have been chosen not just for their athletic prowess but for their genuine commitment to environmental sustainability and their ability to authentically connect with audiences on this critical issue. Partnering with these dedicated individuals provides brands an unparalleled opportunity to amplify their Earth Day initiatives, driving home the message of sustainability and responsible stewardship of our planet. Each athlete brings a unique voice and platform, ensuring that every campaign can reach diverse audiences and inspire a wide range of actions towards a healthier, more sustainable world.

Dean Karnazes OpenSponsorship

Dean Karnazes is an avid runner, having run 50 marathons in 50 days! He is an advocate for self-care and is constantly outside training! He is a great partner for any brand interested in an Athlete that is looking for partners that support his healthy lifestyle. 

Fay Doyle OpenSponsorship

Fay Doyle is a team of hikers that spends their time reviewing hikes and gear for the trail. They are a duo that creates stunning content. They're perfect for a brand that needs stunning UGC for Earth Day!. 

Check out the full collection of Athletes here!

Implementing Your Earth Day Campaign

When planning your Earth Day campaign with athletes, remember the key to success lies in authenticity. Choose athletes whose values align with your brand's commitment to sustainability. The collaboration should feel like a natural extension of both the athlete's and the brand's existing efforts toward environmental conservation. Also, consider the impact of your campaign beyond just brand visibility—aim for initiatives that have a tangible positive impact on the environment. This not only boosts your brand image but also contributes to a greater cause. Need help with ideas or finding Athletes? Let us know! OpenSponsorship is here to help!


Jeff is OpenSponsorship's Director of Marketing. He typically writes about sports sponsorship, marketing, and tips & tricks for brands.