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Sports innovation for athletes

Jun 23, 2017 3:59:58 PM / by Arsène Rasoamanana posted in american football, humon, influencer marketing, innovation, innovation for athletes, innovations for athletes, marketing, marketing opportunities, NBA, NFL, Sponsor, sponsoring athletes, sponsorship, sport technology, sports, sports innovation for athletes, sports marketing, sports sponsorship, sports techie, sports technology, statsports, UFC, vicis, athlete health, athletes on social media, Brand Endorsements, breakthroughs, Endorsement, football, guardlab

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What's cooler than sports innovation for athletes? It enables athletes to play harder for their team, be safer while competing and fans can know more about their favorite athletes.

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Overview of the Upcoming NBA Jersey Advertising Opportunities

Mar 31, 2017 5:01:12 PM / by Arsène Rasoamanana posted in ad, ads opportunities, jersey, jerseys, marketing, marketing opportunities, marketing strategy, marketing tools, NBA, OpenSponsorship, patch, sports, sports brands, sports league, sports marketing, sports sponsorship, Uncategorized, Brand Endorsements

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It was the news that broke the internet in May of last year. No, not Kim Kardashian's bubbly balancing booty; we're referring to NBA commissioner Adam Silver announcing the opening up of NBA jersey advertising opportunities.

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Shirt Sleeve Sponsorship Opens Up

Mar 20, 2017 4:34:14 PM / by Jason Lampkin posted in Influencer, influencer marketing, influencers, Local athletes, Local Businesses, NBA, shirt sleeve sponsorship, shirt sponsorship, sleeve sponsorship, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sports, sports brands, Sports Sponsor, sports sponsorship, sports sponsorships, athlete, athlete endorsement, Athlete Endorsements, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, branding, business

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Manchester City's 2007/08 season started with new owner Thaksin Shinawatra splurging £30 million by adding eight relatively high-profile players to the first team squad. The main source of the funds? The Thai billionaire businessman's bulging wallet. Sure, the teams sponsorship agreements helped, but secondary shirt sleeve sponsorship, which would have added another stream of income, hadn't even been considered. In fact, the idea hadn't even been considered in the entire soccersphere.

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I got my ideal Brand Ambassador. Now what?

Nov 8, 2016 12:54:33 PM / by Ishveen Anand posted in AIG, MLB, NBA, New Zealand Rugby Union, sports sponsorship, Uncategorized, athlete endorsement, athlete influencer, brand ambassador, Brand Endorsements, Call of Duty: Infinite Warfare, Conor McGregor, Hankook Tires

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One element that we often see missing from brands' influencer efforts is how they leverage the events afterwards.

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NFL Athlete vs. Fashion Blogger - The ROI Game

Oct 11, 2016 12:12:16 PM / by Ishveen Anand posted in 1800 flowers, influencer marketing, mike and mike, NBA, NFL, orbit gum, photoshoots, pr, social media, tryrann manthieu, Uncategorized, athlete marketing, brands, Demarcus Ware, five four club

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Don’t just reach your target audience, encourage them to engage with your brand. Athlete marketing campaigns are extremely successful. Here’s why:

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