What Happens to Player Prices When the Season is Over? Exploring Off-Season Opportunities with Professional Athletes

Opensponsorship blog CTA_1

As the NBA and NHL seasons near their conclusion, brands have a unique opportunity to tap into the off-season activities of professional athletes. While the on-court action may pause, the off-season is a time when athletes actively engage in endorsements, marketing campaigns, and partnerships with brands. In this blog post, we will delve into what happens to player prices when the season is over, the off-season activities of professional athletes, and why it's an ideal time for brands to collaborate with athletes. Let's uncover the exciting world of off-season opportunities and how your brand can leverage them for maximum impact.

The Off-Season Landscape: Exploring Athlete Endorsements & Why During the Off-Season

  1. Time for Brand Building

    With fewer game commitments and training schedules, athletes have additional time to invest in their personal brand development during the off-season. They can dedicate their energy to exploring endorsement opportunities that align with their values and interests, allowing for authentic and meaningful collaborations with brands. This freedom enables athletes to fully immerse themselves in creating compelling content and engaging with their audience.

  2. Broader Reach and Exposure

    During the off-season, athletes often explore various avenues beyond their sports careers to expand their reach and engage with a wider audience. By partnering with athletes during this period, brands can tap into their growing influence and capitalize on their increased presence across social media platforms, podcasts, YouTube channels, and other media outlets. These diverse channels provide an excellent opportunity for brands to showcase their products or services to a larger, more diverse audience.

    What Happens to Player Prices When the Season is Over?
  3. Creative Freedom

    With fewer game-related obligations and team commitments, athletes have the freedom to explore different creative ventures during the off-season. They can lend their expertise and unique perspectives to help shape creative campaigns and content, resulting in more authentic and engaging collaborations. This creative freedom allows brands to leverage the athlete's personal brand and expertise to create compelling stories that resonate with their target audience.

    What Happens to Player Prices When the Season is Over?
  4. Year-Round Visibility

    While the regular season provides significant visibility for athletes, the off-season ensures a continuous presence in the media and public eye. Athletes often engage in training camps, community events, charity initiatives, and media appearances during this period, maintaining a steady stream of exposure. Brands that collaborate with athletes during the off-season can benefit from this year-round visibility, aligning their brand with the athlete's ongoing activities and maintaining a consistent brand association.

    What Happens to Player Prices When the Season is Over?

By partnering with athletes during the off-season, brands can leverage the unique advantages this period offers. Athletes have the time, freedom, and reach to create powerful endorsements that resonate with their audience. Collaborating during this period allows brands to tap into the athlete's personal brand growth, explore creative opportunities, and maintain a consistent presence throughout the year.

Pricing Dynamics: Athlete Costs in the Off-Season

Working with professional athletes during the off-season can offer brands distinct pricing advantages compared to in-season collaborations. Let's delve into the key factors that influence athlete costs during this period.

  1. Seasonal Demand

    During the regular season, athlete demand tends to be higher as brands aim to leverage their visibility and performance on the field or court. This increased demand often leads to higher athlete pricing. However, in the off-season, the market experiences a slight dip in demand, which can translate to more favorable pricing for brands. Athletes may be more flexible and open to negotiations, making it an opportune time for brands to secure partnerships at more competitive rates.

    What Happens to Player Prices When the Season is Over?
  2. Timing and Availability

    The off-season provides a window of opportunity for brands to connect with athletes who may have more availability in their schedules. With fewer game obligations and travel commitments, athletes can allocate more time to endorsements and marketing campaigns. This increased availability can result in more accessible pricing options for brands, as athletes have the capacity to take on additional partnerships during this period.

    What Happens to Player Prices When the Season is Over?
  3. Long-Term Partnerships

    Brands that establish long-term partnerships with athletes often have the advantage of securing more favorable pricing, regardless of the season. By committing to multiple campaigns or extended collaborations, brands can negotiate pricing structures that provide cost efficiencies and unlock added value. The off-season presents an ideal time to initiate such long-term partnerships, as athletes can plan and align their brand commitments for the upcoming season. 

What Happens to Player Prices When the Season is Over?

It's important to note that pricing dynamics can vary depending on the athlete, their sport, and their individual market value. However, by strategically timing collaborations during the off-season, brands can often secure advantageous pricing structures and optimize their return on investment.

Final Thoughts

Partnering with professional athletes during the off-season can provide brands with an excellent opportunity to secure collaborations at more favorable pricing compared to in-season campaigns. Factors such as seasonal demand, athlete availability, long-term partnerships, and brand benefits contribute to these pricing dynamics. By understanding these dynamics and capitalizing on the off-season window, brands can forge impactful and cost-effective partnerships with athletes.

Ready to explore off-season opportunities and discuss pricing strategies with our brand specialists? Book a free consultation call today through the banner above to unlock the potential of athlete partnerships for your brand. Sign up for free on OpenSponsorship and start connecting with athletes to elevate your marketing efforts.


Jayson is a content marketer at OpenSponsorship. He often shares insights about how brands can effectively work with athletes on marketing campaigns.