While we are all practicing social distancing and staying home to bring down the curve. Some fitness brands are looking to help us lower our own unwanted curves from the safety of our home. Top fitness brands such as Peloton and Equinox have been very effective utilizing content marketing strategies to reach their target audience. Peloton has been leading the way with their own film studios which reportedly pumps out about 950 original programs per month. Equinox has started bulking up their social presence with the use of their social media platforms which now streams out live and pre-recorded workout sessions for all of its followers. Among both of these brands, there’s a resounding truth, content is king.
This post is designed to help fitness industry professionals make crucial business decisions now to capture additional business in the future. In 2020 the fitness industry reached new heights. The industry is now valued at over 105 billion USD, up about 6 billion from 2019. Over the past 4 years the industry growth rate has averaged between 3-8%, with 2018 showing almost 10% growth. With the trend pointing decidedly upwards it is clear that fitness brands investing in this area will most likely yield a high ROI. The question now becomes what are the best, most cost efficient ways for a fitness brand to increase their market share? Here at OpenSponsorship we have the cost effective solutions to your problems.