For many local brands finding a way to do marketing at All Star Weekend and similar high profile sports events is important and valuable. It can be a fairly inexpensive way to: 

As the company disrupting the sports marketing space, we felt it only right to give our summary of the #1 thing that people talk about on the Monday after Super Bowl weekend --- our top Super Bowl ads!

It’s no secret that the Super Bowl has been a center-stage for brands to debut entertaining commercials spotlighting new and old products alike. The latest cost to run one of these 30-second ads? Five million dollars.

So you just had an athlete post about your brand on social media. Woohoo!! But after about 48 hours, the likes & comments on the post, website traffic and excitement from your internal team all slow down. Now what? Check out our 5 best tips to repurpose that content to maximize ROI below!

We at OpenSponsorship are all about technology-enabled efficiency, and that relates to the process for how to do sponsorship deals. Traditionally with sports sponsorship, spending less time negotiating and getting the best price usually don't go hand-in-hand. But we see things differently, and have built OpenSponsorship so that you can find the help you need to get sponsorship deals done quickly, simply, and at the best price. 

To most people's surprise, we suggest if you’re trying to learn how to do sponsorship deals, then don't pick up the phone! After sitting on 100+ calls between brands and athletes and learning from the thousands of sponsorship deals run on our platform, we’ve learned the best ways to facilitate sponsorship deals. Here’s how. 

When we think of professional athletes, the first things to pop in mind are likely to be: training, dedication, nutrition. However, rest and recovery are as important as the above mentioned! Without a good recovery, all the past training and nutritional plans won't blossom as well. Recovery techniques and technologies have largely evolved thus, improving athlete recovery. In this article we will talk about the brands great products for athlete recovery

Escrow in sports sponsorship allows a third party to manage payments between two entities that are involved in monetary transactions with each other. The system acts as a medium where money can be kept safely while an agreement is being fulfilled, and only once the full terms of the agreement are met, will the money be delivered. Here at OpenSponsorship, we are the first business in sport sponsorship to employ this system, and have witnessed vast success through it.

New sports technology

Most aspects of our lives are now linked to the internet and electronics. Food delivery, social networks, shopping, entertainment, communication.. You name it. Sports are no exception to the rule. In fact, new sports technology might just be one of the most dynamic market as possibilities are pushed further everyday by both developers and athletes.

Social media serves as a platform for athletes to have honest and authentic communication with their fans. It is the best way for an athlete to leave a lasting impression on his or her fans. Fans love connecting with their heroes, and social media is a great way for your presence, as an athlete, to be felt in the world.

More and more companies are using influencer marketing to advertise their brand instead of traditional advertising. But why is that? And what is influencer marketing?