In recent years, the legalization and use of CBD in some states have become a very prevalent topic in the sports world. It opens the doors for even more sponsorship opportunities with CBD brands, which is controversial among athletes, and if they should be partnering with these companies. Continuing the conversation with elite athletes Abby Dunkin (Paralympic wheelchair basketball player) and Leah West Casciano (Powerlifter), they discuss their opinions on CBD endorsements and if athletes should partner or use these CBD brands that are just starting to evolve.
Social media serves as a platform for athletes to have honest and authentic communication with their fans. It is the best way for an athlete to leave a lasting impression on his or her fans. Fans love connecting with their heroes, and social media is a great way for your presence, as an athlete, to be felt in the world.
More and more companies are using influencer marketing to advertise their brand instead of traditional advertising. But why is that? And what is influencer marketing?
We hear it all the time: Sports sponsorship isn't a B2B strategy. There's no concept of B2B sports sponsorship.
While it's a valid concern from companies who focus on B2B sales ... if you think about the pro sports community and the $60B in sponsorship spend that you see at work every time you tune into a game, you’ll realize that this thinking has little merit.
We believe that an athlete influencer can be an effective voice for any brand.
Do you want more social media followers? Do you want to attract sponsors?
When we think of an athlete, naturally we think of their sport. They’re known for competing, for their accomplishments and their success in their field. They get sponsors like Nike and Gatorade because that’s the easy connection to make. But athletes do in fact have lives outside of sports. When they’re not training or competing, they have hours to dedicate to other passions and hobbies. We often don’t see that side of athletes, and might not even know of their interests off the field, but their hobbies can provide a unique sponsorship opportunity for the brands that aren’t Nike.
Becoming YouTube famous is a modern phenomenon. With just a computer and a camera, you can broadcast your face around the world. YouTubers have quickly grown to a new level of fame, rivaling that of athletes and celebrities. However, even in the ever-changing world that we live in, the presence and influence of athletes are immutable.