The best content for brands & athletes to get sponsorship right!

Why all athletes need to build their social media profiles

Jun 15, 2017 9:31:13 AM / by Priya Kapoor posted in influencer marketing, OpenSponsorship, shaq, shaquille o'neal, sharmila nicollet, social media, sponsorship, sponsorships, twitter, twitter poll, Uncategorized, athletes, athletes on social media, Basketball, brands, Golf

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Social media serves as a platform for athletes to have honest and authentic communication with their fans. It is the best way for an athlete to leave a lasting impression on his or her fans. Fans love connecting with their heroes, and social media is a great way for your presence, as an athlete, to be felt in the world.

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Why your company should be using Influencer Marketing

May 25, 2017 5:56:23 PM / by Maggie Todd posted in influencer marketing, OpenSponsorship, social media, Uncategorized, athletes

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More and more companies are using influencer marketing to advertise their brand instead of traditional advertising. But why is that? And what is influencer marketing?

 

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A Look Into a Few New OpenSponsorship Campaigns

May 9, 2017 12:41:35 PM / by Angelique Martinez posted in alternative, home fitness, juvo board, massage device, open sponsorship, sponsored athletes, sponsorship, supplements, tame the beast, u-gym, Uncategorized, yoga, athletes, brand deals, campaign deals, cannabis, eagle energy, energy, energy drinks

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OpenSponsorship makes it easy to connect brands and athletes together. Here's a look into a few new campaigns that are being offered to OpenSponsorship Athletes.
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B2B sports sponsorship? That’s A-OK

Nov 1, 2016 1:50:06 PM / by Ishveen Anand posted in Aon, KPMG, Lotus, Manchester United, Phil Mickelson, ROI, sports sponsorship, teams, athletes, B2B, Barclays, Brand Endorsements, business, Dell, EMC, Endorsement, events, Formula 1, Guinness World Record

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We hear it all the time: Sports sponsorship isn't a B2B strategy. There's no concept of B2B sports sponsorship.

While it's a valid concern from companies who focus on B2B sales ... if you think about the pro sports community and the $60B in sponsorship spend that you see at work every time you tune into a game, you’ll realize that this thinking has little merit.

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Which athlete is YOUR perfect match?

Oct 21, 2016 4:33:33 PM / by Ishveen Anand posted in Influencer, Leffen, Puma, Red Bull, Rickie Fowler, sponsorship, sports, Tom Brady, Ugg, athletes, Brand, Brand Endorsements, Endorsement

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We believe that an athlete influencer can be an effective voice for any brand.

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Sponsors Come Out For A Good Cause

Sep 28, 2016 3:28:46 PM / by Angelique Martinez posted in III & Long Foundation, Muhammad Wilkerson, NFL, NY Jets, Pittsburgh Steelers, Santonio Holmes, Uncategorized, athletes, Dee Milliner

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Build Your Brand: Social Media Webinar for Athletes

Aug 25, 2016 2:46:06 PM / by Katie Vella posted in Neal Schaffer, social media, sponsors, Uncategorized, webinar, athletes, brand building

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Do you want more social media followers? Do you want to attract sponsors?

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Athletes' Passions, Hobbies, and Non-Profits

Aug 25, 2016 1:59:47 PM / by Katie Vella posted in hobbies, non-profits, pets, sponsorship, sports, Uncategorized, athletes, Fashion

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When we think of an athlete, naturally we think of their sport. They’re known for competing, for their accomplishments and their success in their field. They get sponsors like Nike and Gatorade because that’s the easy connection to make. But athletes do in fact have lives outside of sports. When they’re not training or competing, they have hours to dedicate to other passions and hobbies. We often don’t see that side of athletes, and might not even know of their interests off the field, but their hobbies can provide a unique sponsorship opportunity for the brands that aren’t Nike.

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Why Brands Should Sponsor Athletes Instead of YouTube Stars

Jul 5, 2016 3:59:54 PM / by Katie Vella posted in influencers, sponsored athletes, sponsorship, Uncategorized, athletes

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Becoming YouTube famous is a modern phenomenon. With just a computer and a camera, you can broadcast your face around the world. YouTubers have quickly grown to a new level of fame, rivaling that of athletes and celebrities. However, even in the ever-changing world that we live in, the presence and influence of athletes are immutable.

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Athlete Interview Series: Bassem Ben Hassouna

Jan 26, 2016 5:11:34 PM / by Jaime Zavala posted in interviews, Quebec City, sponsorship, sports, sports sponsorship, Uncategorized, volleyball, athlete interviews, athletes, beach volleyball, brand ambassador, Canada

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Beach volleyball is one of the most popular sports in the world. During warm weather, games of beach volleyball take place in beaches all over the globe. Its also one of the Olympics most watched sporting events. One of our recent signings was Bassem Ben Hassouna. Bass is a professional beach volleyball player from Quebec City, Canada. We interviewed Bass as part of our Athlete Interview Series. Read on to find out more about Bass - an upcoming beach volleyball player.

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