The Coronavirus pandemic has taken the sports world by storm, and athletes now have an unprecedented amount of time on their hands leading to an increase in the number of athletes on TikTok. Some are taking on new hobbies -see Giannis Antetokounmpo learning the guitar and Cody Zeller learning to cook and play the guitar (well, trying to). Some are doing their best to stay in shape at home- nice setup, Serge Ibaka! But most of all, athletes are more active and engaging on social media than ever before. The most interesting takeaway from this uptick in social media activity has been the increase in athletes on TikTok.
How to Find Sponsorship Opportunities
Knowing how to find sponsorship opportunities is important for every professional athlete. According to Forbes, sponsorship makes up 47% of the total income for the top 15 athletes in the world, and for some lesser known athletes sponsorship can make up to 80% of total income. Figuring out how to find sponsorship opportunities is thus very very important.
New sports technology
Most aspects of our lives are now linked to the internet and electronics. Food delivery, social networks, shopping, entertainment, communication.. You name it. Sports are no exception to the rule. In fact, new sports technology might just be one of the most dynamic market as possibilities are pushed further everyday by both developers and athletes.
How to Increase Sales Using Social Media
Anyone looking to sell a product or service needs to understand how to increase sales using social media. As the world continues to shift towards an online marketplace, digital marketing has not only become a powerful marketing technique to increase sales, but it has become a necessity. Social media outlets such as Facebook and Instagram have grown exponentially in the last few years. Facebook has about 2 billion active Facebook users a month while Instagram has about 700 million. When looking at how to increase sales using social media, it's important to be aware of this growth. Because of it, social media has become the ultimate platform in which to target potential customers or clients.
What's cooler than sports innovation for athletes? It enables athletes to play harder for their team, be safer while competing and fans can know more about their favorite athletes.
Social media serves as a platform for athletes to have honest and authentic communication with their fans. It is the best way for an athlete to leave a lasting impression on his or her fans. Fans love connecting with their heroes, and social media is a great way for your presence, as an athlete, to be felt in the world.
Imagine a world where global merchandising behemoth Nike ceases to exist. Can’t do it, can you?
So your consumers follow golf, but you don’t want to wait until the Masters in April to get into sports sponsorship? Well, events take place across the globe year round and Hero Motocorp, the largest two wheeler manufacturer in India, is hosting their annual Ladies European Tour event this week!
On Sunday, October 23rd, former Wisconsin Badger basketball standout Josh Gasser attended a Cyc Fitness exercise class in Madison, WI as part of a sports sponsorship deal reached through OpenSponsorship. The athlete endorsement agreement also included an Instagram post in the days leading up to the event.