Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Opportunities in esports with Content Marketing

May 19, 2020 11:01:48 AM / by Pemba C. Sherpa posted in National Basketball Association, Parterships, Content Marketing, Brand Marketing, NBA2K League, esports, MLS Esports, Esports Marketing

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Esports, the term has become one of the hottest buzzwords in the recent years. The world of esports has been rising, thriving, and developing itself into a force that can no longer be ignored by the current juggernauts in the sports world. esports flexes its muscles with a vast number of die hard fans selling out stadiums and high stakes tournaments & leagues being viewed through various streaming platforms solely dedicated for the sport. Major sport leagues and brands all across the world have already taken notice and have started creating partnerships to jump on board. 

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Top 10 MLB Athletes to Sponsor in 2020

May 1, 2020 7:27:18 PM / by Pemba C. Sherpa posted in MLB, OpenSponsorship, social media athletes, sponsoring athletes, sponsorship campaigns, athlete marketing, MLB All Star Game, Parterships, trends, Tik Tok, affiliate marketing, Baseball

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It’s official, the start of the 2020-21 MLB season has been pushed back to June 2020. We took this chance and looked at what some of our Opensponsorship MLB  athletes are up to during what was supposed to be the beginning of their seasons. Even with the season on hold, the digital presence of our athletes through their social media accounts have been stronger than ever. 

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Athletes in Affiliate Marketing

Apr 10, 2020 4:44:48 PM / by Joel Dehls posted in increase sales, influencer marketing, instagram, marketing, marketing ideas, marketing opportunities, sports, sports brands, deals, Parterships, Tik Tok, affiliate marketing

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While scrolling through Instagram stories, chances are you’ll find at least one person asking you to swipe up or use their discount code. It’s easy, nonchalant, and we don’t think twice about it. Advertisers are using this type of marketing, coined affiliate marketing, as another way to promote their products. There has never been a better time, as an athlete or a brand, to get started with your affiliate program.

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Athletes on YouTube

Apr 2, 2020 7:33:30 PM / by Zack Smith posted in social media, sponsoring athletes, sponsorships, sports marketing, sports sponsorships, women in sports, Parterships, trends, alex bregman, youtube, serge ibaka

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              Often times, professional athletes are known more for what they do in their given sport than for what they do in their personal lives. They spend so much of their time in the spotlight and they make more headlines for the accomplishments on the field. However, off the field, these athletes are the same as their fans. They have their own interests and hobbies that they enjoy doing in their free time, they crack the same jokes with their teammates and friends, and they binge-watch the same Netflix shows as the rest of us.

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Fitness Industry Marketing Strategies and Trends

Feb 19, 2020 2:38:34 PM / by Andre Maman posted in sports innovation, sports marketing campaigns, Parterships, trends, Fitness

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This post is designed to help fitness industry professionals make crucial business decisions now to capture additional business in the future. In 2020 the fitness industry reached new heights. The industry is now valued at over 105 billion USD, up about 6 billion from 2019. Over the past 4 years the industry growth rate has averaged between 3-8%, with 2018 showing almost 10% growth. With the trend pointing decidedly upwards it is clear that fitness brands investing in this area will most likely yield a high ROI. The question now becomes what are the best, most cost efficient ways for a fitness brand to increase their market share? Here at OpenSponsorship we have the cost effective solutions to your problems.

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Four Reasons Why Your Brand Should Sponsor Sports  Events

Jan 15, 2020 4:57:24 PM / by Spencer Peek posted in Sponsor, sponsorship campaigns, sports sponsorships, events, Parterships

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Sponsorship of sports events has been a strategy in place for decades, however with the rise of digital marketing some marketers think event sponsorship is outdated - not the case! Sponsorship of sports events is more relevant, alive and effective as ever, thanks to a big need for brands to directly connect with their customers; get their products into the hands of customers and win trust and loyalty. 

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