Enticed by the hype around the star players in the 2024 US Open? Wanting to work with some of the best in the sport? We’ve broken down some information about partnering with these players to help you decide who could best represent your brand.
The US Open is one of the largest tennis tournaments in the world, and attracts a major audience of sports fans. Aligning your brand not only with a prestigious player, but with such a reputable event, allows sponsors to reach valuable and diverse audiences. As the competition is in full swing, how can your brand get involved and become a part of the excitement?
The Stars
Coco Gauff
Instagram Followers: 2M
At only 20 years old, Coco Gauff has won 7 career single titles and 9 career doubles titles. While she dominates on the court, she represents brands from New Balance to Barilla. She was seeded third for the first round of the 2024 US Open, and won her first match. Her skill and personality makes it easy and enjoyable to watch her on and off the court. She is a rising star in the sport, and her dedication will bring her more success.
Instagram Followers: 201k
Jessica Pegula has career-high WTA rankings of world No. 3 in singles, achieved on 24 October 2022, and world No. 1 in doubles, achieved on 11 September 2023. Pegula has won four singles titles and seven doubles titles on the WTA Tour, including two WTA 1000 titles in each discipline. She owns her own skincare company called Ready 24. She also helps with managing A Lending Paw, a charity that rescues dogs and helps turn them to service animals.
Carlos Alcarez
Instagram Followers: 6.2M
Carlos Alcarez has 4 singles titles, along with a silver medal from the Paris Olympics. He is a top player in this year's US Open, along with 2 of his biggest rivals. He is an exciting player to watch, and has seen much success at his young age. He is continuing to improve his stats each match and his fan base loves to see him play. He has a Netflix docuseries that is due to release in 2025 called Alcarez, the Docuseries. With all the hype surrounding him, he is a great candidate to partner with brands.
Instagram Followers: 2.1M
Alexander Zverev is a German Professional tennis player ranked No.6 by the Association of Tennis Professionals (ATP). As one of the top players on the ATP Tour, Zverev is reaching 577-million fans globally. He presents a unique opportunity for a brand to create global exposure as he competes in many of the largest international markets including Europe, United Kingdom, North America, Asia, Middle-East and Australia. He has done partnerships in the past with brands like Adidas and FlowBank.
Novak Djokovic
Instagram Followers: 15.4M
Novak Djokovic has consistently been ranked No. 1 over the years that he has competed. He is the only man in tennis history to be the reigning champion of all four majors at once across three different surfaces, and overall has 99 singles titles. By many he is seen as the greatest tennis player of all time. He started his own foundation to help children from disadvantaged communities grow up and develop in stimulating and safe environments. Djokovic has had a variety of different sponsorships over his career, and his notable achievements highlight his potential for continued success in the tennis world.
Why Should You Partner With US Open Players?
Partnering with US Open players offers brands unparalleled exposure, credibility, and engagement opportunities. These athletes not only command a global fanbase but also embody excellence, resilience, and a commitment to performance—values that resonate deeply with consumers. By aligning with such high-profile talent, a brand can tap into the excitement and prestige of one of the world’s premier sporting events, elevating its image and reaching diverse audiences through authentic connections. This partnership can drive brand recognition, foster loyalty, and ultimately lead to impactful, long-term business growth. At OpenSponsorship we want to help you find the player who fits your brand’s image and budget.
