Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Athlete Influencer Marketing on YouTube

Jun 24, 2022 1:21:04 AM / by Jayson Walla

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Did you know that YouTube is the second most organically visited site in the US and ranks first organically worldwide? As a brand, it's important to get your name in front of the masses, especially on a platform like YouTube, where many of our athletes share their content with their following. Check out our rapidly growing list of YouTube athletes.

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Game, Set, Match

Jun 21, 2022 9:13:14 AM / by Rohan Lulla posted in open sponsorship, tennis, wimbeldon, unitedkingdom, globalsports, sportspartnerships

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The prestigious Tennis tournament, Wimbledon, kicks-off Monday, June 27th. The renowned Tennis tournament will see the biggest names in the game play on the grass court including the all time Women's grand slam champion, Serena Williams. The most prominent women's tennis player in the world will be attempting to win her 8th Wimbledon title. With more matches broadcast than ever before, Wimbledon braces for two weeks of global attention. With no Wimbledon in 2020 and the event only operating at half crowd capacity in 2021, the Championship is back in full swing this year and brings a whole new level of excitement.

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5 Things You Need to Know about Running IG Giveaways with Athletes

Jun 17, 2022 4:13:04 AM / by Jayson Walla

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With the rise of social media, athlete influencers have become some of the most popular figures on the internet. And while they may make it look easy, running an Instagram giveaway with the athletes can be a bit of a challenge. Here are five things you need to know before you get started:

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Guide on How to Create and Understand NIL Deals

Jun 15, 2022 10:33:51 AM / by Rohan Lulla posted in open sponsorship, college sponsorships, NIL, college-athlete, college, NCAA

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What are NIL deals?

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Denver Broncos Purchase- Impact On The Valuation of Sports Teams

Jun 10, 2022 9:17:16 AM / by Rohan Lulla posted in NFL Athletes, athletes on social media, Walmart

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The Denver Broncos were purchased this past week by Rob Walton, one of the family owners of Walmart for a staggering $4.65 billion. The purchase is the highest sale of an American professional team, and makes Rob Walton the richest owner in the NFL. The sale of the Broncos is a significant boost for the valuations of NFL teams. The last NFL record sale of a team was in 2018 by the Carolina Panthers for a then record $2.275 billion. This indicates that the NFL as a league is bound to rise much higher in terms of valuation, and also give a major boost to the valuation of 31 other teams in the league. This would allow teams like the Dallas Cowboys who were valued last year at $6.5 billion to see a larger hike in valuation along with other large market NFL franchises. 

 

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Luxury Fashion Meets Sports

Jun 7, 2022 3:02:52 PM / by Rohan Lulla

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A New Era: The Emergence of Partnerships with Sportsbooks

Jun 2, 2022 1:37:30 PM / by Rohan Lulla posted in sports innovation for athletes, sports sponsorship, sports technology, partnerships, sportsbetting

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The legalization of sports betting across the United States has created a new buzz within the sports world. Almost every major sports league has established partnership deals with sports betting companies. Nowadays, the main sponsors seen on game ads and within sports arenas are sports gambling based companies. Companies like DraftKings, Fanduel, Bet MGM, amongst other sportsbooks are spending large amounts of money on marketing tactics to compete within this newly competitive industry. With a hefty spending budget for advertisements and partnerships, gambling companies are making the next big push for big money into all areas of the sports world. 

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The NBA’s Technology Focused Sponsorships

Jun 1, 2022 11:41:03 AM / by Rohan Lulla posted in sports technology for athletes, National Basketball Association, Parterships, Meta, Google, Microsoft

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Transition of Power Within Sports: PSG Re-signs Kylian Mbappé

May 25, 2022 12:41:51 PM / by Rohan Lulla posted in innovations for athletes, soccer, france, finances in sports, paris

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The World of Esports

May 19, 2022 12:00:00 PM / by Rishi Seswani

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What is Esports?

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