We’ve talked about repurposing content in digital marketing, but haven’t touched upon how relevant and effective professional athletes have proven to be in email marketing.
To generate the best ROI from your marketing spend on influencers + athletes, repurposing content is a must. Here at OpenSponsorship, we are constantly helping brands find new and effective ways to repurpose content across all the brand's various marketing channels.
If you are reading this, there is a great chance you are either interested in or are already heavily involved in the ever-evolving world that is social media marketing. By now, we all know the power of social ads - more than $32 billion - yes, billion with a B - is projected to be spent on social platforms in 2019 globally. The New York Times even published an article on July 15, titled, “Don’t Scoff at Influencers. They’re Taking Over The World,” in which it states, “... as social media expands its cultural dominance, the people who can steer the online conversation will have an upper hand in whatever niche they occupy — whether that’s media, politics, business or some other field.”
For any athlete that has ever used OpenSponsorship, they will probably tell you how great of a platform it is and how easily it can be used. With a network of over 5,300 athletes, OpenSponsorship has given brands ample opportunity to match with athletes who best fit their needs. We love all of our athletes at OpenSponsorship, and that is why we are so excited to share about the 10 athletes who are the most active on our platform!
"Success is a journey, not a destination."
When you look good, you feel good. When you feel good, you play good. When you play good... you win!! Check out products from OpenSponsorship brands that our professional athletes love. Time to up your workout outfit game, and you can get it all from Amazon! Here’s what you need for go time, head-to-toe:
If you have found your way to this blog, you probably know that here at OpenSponsorship - we are super passionate about connecting brands with professional athletes through sponsorship. Sports sponsorship is essentially a powerful form of marketing whereby brands can leverage the power, reach, influence, and appeal of sports properties to drive their marketing goals and objectives, while running fun successful campaigns.
Here at OpenSponsorship, we work with hundreds of brands that offer amazing products for athletes. The professional athletes that we connect with these brands can attest to how effective these products are for their performance. Here are three of our recent favorites; our athletes love these brands and these products, and we love them too! Plus, all three of these products are available on Amazon, so you can buy right from home. Check them out below!
For brands evaluating new marketing channels today, a big question is whether to go with an influencer marketing agency or an influencer marketing platform.
Many of our clients call us the influencer marketing platform for athletes / sports, and given that about 80% of our deals involve athletes posting on social media, and about 60% of our deals only involve social media content ... I'd say that we are definitely a good solution for influencer marketing managers looking to engage athletes within their marketing channels.
Having an ROI formula to understand and track the return on investment of any marketing spend is an absolute must for any marketing department.
For any agency, marketing tech startup, or even anyone selling marketing solutions ... being able to offer a ROI formula is an absolute necessity to survive. The better your clients can understand and track ROI through a data-driven approach, the more likely they will stay with you and spend more marketing dollars.