In 2018, sports sponsorship produced over $17 billion in revenue and will increase to roughly $20 billion by 2022. These numbers come from all different types of sponsorship deals, whether it’s with a small startup or with the biggest company in the world. There are many benefits of athlete endorsements for both the brand and the athlete because it can generate brand awareness and brand equity, resulting in more revenue. Additionally, the competitive advantage that a brand can receive by partnering with a professional athlete outweighs the cost of having to pay the athlete to promote the product. With that being said, here are some top brands that partner with professional athletes. 

In recent years, the legalization and use of CBD in some states have become a very prevalent topic in the sports world. It opens the doors for even more sponsorship opportunities with CBD brands, which is controversial among athletes, and if they should be partnering with these companies. Continuing the conversation with elite athletes Abby Dunkin (Paralympic wheelchair basketball player) and Leah West Casciano (Powerlifter), they discuss their opinions on CBD endorsements and if athletes should partner or use these CBD brands that are just starting to evolve. 

Sometimes it can seem like it’s impossible to get your company name out to the world, especially if it’s new. However, it’s not as hard as you think. Public Relations (PR) provides an opportunity for all companies (no matter how big or small) to be seen by the public. But the question is: How?

Partnerships are a valuable asset in developing an athlete’s brand and making it known to different companies and industries. Continuing the conversation with elite athletes Abby Dunkin (Paralympic wheelchair basketball player) and Leah West Casciano (Powerlifter) OpenSponsorship’s Ishveen Anand asks them an important question: What makes a successful partnership for you?

Nearly 70% of people in North America prefer brands that are sustainable or eco-friendly. The consumer market is more concerned about the environment than ever, providing an opportunity for sustainable brands to grow their customer base. Whether it's the fashion, food, beauty, or other consumer packaged goods (CPG), consumers want to support environmental-friendly brands.

CEO and Founder of OpenSponsorship Ishveen Anand facilitated a conversation with elite athletes Abby Dunkin and Leah West Casciano about a variety of topics, including how they use social media and why it’s important. Here is what they said: 

Propelify Innovation Festival powered by TechUnited New Jersey will be back from October 5th - October 9th, usually the event takes place in Hoboken, New Jersey, but this year the Propelify conference will be held virtually. This year our CEO Ishveen Anand will be hosting an athlete panel with Olympic gold medalist Abby Dunkin and top Powerlifter Leah Casciano.

Every four years, the whole world joins together to celebrate the talented athletes who participate in the Olympic games. This year, the 2020 Olympics were postponed to 2021 due to the coronavirus pandemic. This delay creates a unique opportunity for brands to launch long-term campaigns to drive continuous sales growth across both the summer and winter games. Who should the focus be for these campaigns? Olympic athletes.

In recognition of National Hispanic Heritage Month, traditionally honouring the cultures and contributions of Hispanic and Latin Americans and celebrating the heritage rooted in all Latin American countries, we have put together a list of our top 7 most influential hispanic athletes. While their achievements on and off the sporting field speak for themselves, while they have also increasingly understood the value of using their social media platforms to continually reach out to sports fans across the world.