Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Working Out From Home: How Brands are utilizing content to reach their audience at home

May 29, 2020 5:53:50 PM / by Pemba C. Sherpa posted in influencer marketing, Fitness, Content Marketing, Brand Marketing, at home workouts, growth marketing

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While we are all practicing social distancing and staying home to bring down the curve. Some fitness brands are looking to help us lower our own unwanted curves from the safety of our home. Top fitness brands such as Peloton and Equinox have been very effective utilizing content marketing strategies to reach their target audience. Peloton has been leading the way with their own film studios which reportedly pumps out about 950 original programs per month. Equinox has started bulking up their social presence with the use of their social media platforms which now streams out live and pre-recorded workout sessions for all of its followers. Among both of these brands, there’s a resounding truth, content is king.

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Why Female Soccer and USWNT Players Are Great Athletes to Sponsor

May 28, 2020 2:25:23 PM / by Rachel Beran posted in influencer marketing, sports, women in sports, athlete marketing, soccer

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A combined 1.12 billion people around the world watched the 2019 FIFA Women’s World Cup tournament. In addition, more than 260 million viewers watched as the USWNT team played with confidence, strength and unity in a 2-0 victory over the Netherlands to seal their fate as 2019 World Cup winners. The team and players have garnered respect and admiration from fans across the world and continue to prove why they deserve it: One of the many reasons why these athletes make great sponsorship partners.

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Opportunities in esports with Content Marketing

May 19, 2020 11:01:48 AM / by Pemba C. Sherpa posted in National Basketball Association, Parterships, Content Marketing, Brand Marketing, NBA2K League, esports, MLS Esports, Esports Marketing

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Esports, the term has become one of the hottest buzzwords in the recent years. The world of esports has been rising, thriving, and developing itself into a force that can no longer be ignored by the current juggernauts in the sports world. esports flexes its muscles with a vast number of die hard fans selling out stadiums and high stakes tournaments & leagues being viewed through various streaming platforms solely dedicated for the sport. Major sport leagues and brands all across the world have already taken notice and have started creating partnerships to jump on board. 

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How important will Content Marketing be in 2020?

May 12, 2020 5:53:50 PM / by Pemba C. Sherpa posted in influencer marketing, athlete influencer, brand ambassador, Content Marketing, Brand Marketing

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The impact of Covid-19 is evident, we have seen how it affects businesses and consumers alike. We are witnessing the shift in focus for companies both large and small. The importance of digital content marketing rather than on-site experiential marketing will be a major theme moving forward. As consumers rely on watching sports on a television screen instead of going to a stadium. Using online applications to work from home and to stay in touch with friends and family. This major shift in the landscape is an opportunity for marketers and brands to utilize content marketing strategies to reach their consumers in newer ways.

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How Instagram Fitness Influencers are Working Out From Home

May 6, 2020 12:35:39 PM / by Zack Smith posted in home fitness, sponsored athletes, sponsoring athletes, sports marketing, athlete influencer, fitness influencers

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The Coronavirus has thrown the world for a loop and forced many of us to make major changes to our daily routines. Schools are closed, restaurants are closed, we're stuck video chatting our friends instead of seeing them in person, and, scary enough, gyms are closed! However, our OpenSponsorship fitness influencers haven't let this keep them from staying in shape and they're now working out at home while they don't have access to their gyms.

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Top 10 MLB Athletes to Sponsor in 2020

May 1, 2020 7:27:18 PM / by Pemba C. Sherpa posted in MLB, OpenSponsorship, social media athletes, sponsoring athletes, sponsorship campaigns, athlete marketing, MLB All Star Game, Parterships, trends, Tik Tok, affiliate marketing, Baseball

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It’s official, the start of the 2020-21 MLB season has been pushed back to June 2020. We took this chance and looked at what some of our Opensponsorship MLB  athletes are up to during what was supposed to be the beginning of their seasons. Even with the season on hold, the digital presence of our athletes through their social media accounts have been stronger than ever. 

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Athletes as Social Media Influencers

May 1, 2020 11:18:12 AM / by Zack Smith posted in influencer marketing, social media, social media athletes, sponsoring athletes, athlete endorsement, athlete influencer, athletes on social media

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A lot goes into what builds an athlete's brand. This starts, of course, with accomplishments in their sport. Strong performance and accolades can put an athlete in the spotlight and get people to talk about them and become fans of theirs. However, the athlete's presence outside of their performance on the field can go a long way to taking their personal brand to the next level and turn them into stars.

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Top 10 Athlete Influencers with Pets

Apr 29, 2020 4:13:06 PM / by Jesse Prottas posted in pets, athlete influencer, athletes on social media

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Although professional athletes may seem like distant celebrities, they actually have a lot more in common with regular people then you may think.  That includes the love of man's best friend.  Dogs.  Or just pets in general.

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The 5 Best At Home Workout Programs

Apr 27, 2020 3:04:20 PM / by Andre Maman posted in affiliate marketing

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Top 10 Mexican Athlete Influencers

Apr 27, 2020 2:05:58 PM / by Zack Smith posted in influencer marketing, influencers, instagram, sports sponsorship, twitter, football, cinco de mayo, soccer, boxing, new york giants

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Cinco de Mayo, commonly thought of as Mexico's Independence Day (this isn't true), is a holiday that celebrates the country's underdog victory at the Battle of Puebla against France in 1862. Nowadays, the holiday has spread to the United States as well and is often associated with tacos and tequila, but the true meaning of the day is to celebrate the rich history and heritage of Mexico.

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