In today's fast-paced marketing world, brands are constantly searching for innovative ways to connect with their target audiences. While younger athletes often steal the spotlight, there's a compelling case for partnering with seasoned female athletes over 40. The athletes not only bring a wealth of experience and credibility, but also offer a unique connection to a mature discerning audience. At OpenSponsorship, we're thrilled to spotlight 10 incredible female athletes who are redefining the boundaries of sports marketing.
1. Ali Krieger - Soccer
Age: 40
Followers: 2 million
Ali Krieger's career has been marked by resilience and excellence on the soccer field. Throughout her career, she has earned 2 world championships, is a former Olympian, and has collaborated with number brands. With her impressive following and leadership roles on and off the field, Krieger's partnership offers brand an opportunity to connect with soccer enthusiasts and active lifestyle advocates. She has collaborated with brands like Marriott Bonvoy Hotels and various female centered apparel brands, which demonstrates her impactful influence on marketing efforts.
2. Abby Wambach - Soccer
Age: 44
Followers: 1.9 million
Abby Wambach's legacy as one of the greatest female soccer players of all time makes her a powerful advocate for brands. Wambach is not only an Olympic athlete, World Cup champion, and Soccer Hall of Famer, but also an activist and author. Her influential voice and extensive reach can help your brand connect with passionate sports fans and those inspired by her advocacy for gender equality. Wambach often guest stars on podcasts and partners with a variety of brands ranging from Gatorade and athletic wear to environmental awareness brands such as RISE.
3. Jennie Finch - Soccer
Age: 43
Followers: 1.1 million
Jennie Finch's dynamic presence both on and off the field has captivated audiences for years. As a prominent figure in women's sports, Finch provides a unique opportunity for brands to engage with softball fans and health-conscious consumers. She is also an advocate for her faith and family values. Finch has partnered with many brands that empower women and lead mindful lifestyles that reflect her own personal values.
4. Karina Rabin - Weight Lifting
Age: 46
Followers: 796K
Karina Rabin’s achievements in weight lifting and her advocacy for fitness makes her a standout choice for brands looking to promote strength, health, and empowerment. Rabin shatters preconceived notions in weightlifting, proving that age and gender are no limits to her remarkable achievements. Her niche audience offers a focused target for fitness-related products. Rabin has a history of partnering with workout gear, nutritional supplements, wellness programs, beauty products and more!
5. Amy Purdy - Paralympic Snowboarding
Age: 44
Followers: 3 million
Amy Purdy’s inspirational journey as a three-time Paralympic medalist showcases determination and resilience. Her extensive following and motivational story can help brands connect with audiences interested in adaptive sports and overcoming challenges. Despite losing both her legs to a severe illness, Purdy's spirit and strength have propelled her to be one of the nest in sports, proving that disability does not define her—rather, it has become a part of her remarkable story of triumph. Sharing her story has played a huge part in her partnerships with brands. Purdy’s impact is personable and inspirational to a marketing campaign.
6. Annie Hawkins - Soccer
Age: 41
Followers: 617K
Annie Hawkins brings a fresh perspective with her professional history in soccer. Her engagement with a dedicated fan base offers brands a chance to connect with soccer enthusiasts and promote active lifestyles. But Hawkins has widened her marketing influence to not just sports drinks and athletic wear. Hawkins often promotes brands that align with her passion for interior design and DIY projects, showing how diverse her influence can be.
7. Mia Hamm - Soccer
Age: 52
Followers: 540K
Mia Hamm is a two-time Olympic gold medalist and two-time FIFA Women's World Cup champion. Hamm’s legendary status in soccer and her enduring influence make her an invaluable asset for any brand. Starting her career in 1987, Hamm was the youngest pro female soccer player that time and had one of the longest professional soccer careers in history. Partnering with Hamm can help your brand resonate with 40+ women who are inspired by her storied career.
8. Diana Taurasi - Basketball
Age: 42
Followers: 476K
Diana Taurasi’s prolific career in basketball and her strong personal brand offer a powerful platform for marketing. Her influence extends beyond the court, providing brands with access to a dedicated fan base and opportunities for community engagement. Taurasi is from Argentine and Italian descent and has a history of collaborating with brands to represent her rich culture. Taurasi also partners with many Vegan based brands as she’s been a vegan for several years.
9. Sara Hall - Cross Country Runner and Track & Field
Age: 41
Followers: 467K
Sara Hall’s achievements in long-distance running and her commitment to athleticism make her a compelling choice for brands targeting fitness enthusiasts and runners. Her engaging presence can boost your brand’s visibility in the sports community. Sara can be seen sharing many photos on her social media accounts in various athletic wear from a variety of different athletic wear brands.
10. Lisa Leslie - Basketball
Age: 52
Followers: 433K
Lisa Leslie’s legacy as a trailblazer in women’s basketball offers brands a chance to tap into her influential network and celebrate her remarkable achievements. Leslie’s endorsement can enhance brand credibility and connect with basketball fans and advocates for women’s sports. Leslie can be seen partnering with a variety of brands such as helping launch the Metaverse, supporting black-owned small businesses and recently took on a cycling wear brand called Jelenew.
So Why Partner with Female Athletes Over 40?
- Experience and Authority: These athletes bring years of experience and a deep understanding of their sports, adding authenticity and credibility to your brand’s message.
- Established Audiences: With significant followings and proven track records, these athletes can help you reach mature and engaged audiences who value their insights and endorsements.
- Unique Storytelling: Their diverse experiences and inspiring journeys offer rich storytelling opportunities that resonate deeply with audiences.
- Niche Targeting: Partnering with athletes who cater to specific interests and demographics can help your brand connect with targeted segments in meaningful ways.
By collaborating with these remarkable female athletes, your brand can leverage their influence, experience, and unique narratives to create impactful marketing campaigns that engage and inspire. These women have had several decades of experience in their athletic domain and with experience, comes credibility and a trusting following when representing your brand.
Ready to explore partnership opportunities with these trailblazing women? Contact OpenSponsorship today to start building a powerful marketing strategy with the best in sports.