To generate the best ROI from your marketing spend on influencers + athletes, repurposing content is a must. Here at OpenSponsorship, we are constantly helping brands find new and effective ways to repurpose content across all the brand's various marketing channels.
One of our value-adds is how easy we make it to to repurpose content through OpenSponsorship, thanks to
- The deals between brands and athletes should include the rights to name + image for as much as 12 months, but can be as low as 3 months.
- The platform allows brand managers to share deliverables through the deal page on any social media channel as well as by email to colleagues. We want you to spread the word about the great work you are doing!
- It most definitely is worth the cost. Just check out some of these facts....
- Athlete centered content on social media receives 7x more engagement than posts without athletes.
- Having an athlete’s name or content in email marketing material can increase click-through-rates by 9x.
- Including athletes on website homepage reduces bounce rates.
We would love to discuss specific ideas for you on how to repurpose the content, and even what that original piece of content should be (hint: videos are trending right now!). To speak to a Brand Specialist - book a demo here
To get you started, here are 4 ideas on how you can repurpose content:
- Put media spend behind a successful post to boost it to similar audiences is a great way that brands should be looking to repurpose athlete + influencer content. This offers a level of precision that brands have traditionally not had when advertising using influencers. Along with boosting, brands should also be reposting the content from their own social media channels to reach a demographic outside of the athlete’s follower base.
- Provide athlete testimonials of their product on their website results in an increase in exposure. An example of testimonials resulting in higher exposure would be Jabra wireless headphones and their campaign done with OpenSponsorship.
- Once a brand has obtained the rights to influencer content, being able to use it in their sales material for both B2B and B2C is a way that they can look to amplify their ROI.
- Finding a good match in an athlete is a key to ensuring that a brand will get the most out of any particular advertising campaign. Brands should look to engage with athletes that have the most overlap in their following and the brands target audience.