Sponsorship of sports events has been a strategy in place for decades, however with the rise of digital marketing some marketers think event sponsorship is outdated - not the case! Sponsorship of sports events is more relevant, alive and effective as ever, thanks to a big need for brands to directly connect with their customers; get their products into the hands of customers and win trust and loyalty.
We’ve talked about repurposing content in digital marketing, but haven’t touched upon how relevant and effective professional athletes have proven to be in email marketing.
To generate the best ROI from your marketing spend on influencers + athletes, repurposing content is a must. Here at OpenSponsorship, we are constantly helping brands find new and effective ways to repurpose content across all the brand's various marketing channels.