If you’re trying to reach Gen Z, you need to go where they live—and right now, that’s inside Roblox. With over 180 million active users, Roblox has outpaced both Instagram and TikTok for time spent. It’s not just a game—it’s a digital world.
Brands that embrace Roblox brand marketing are tapping into a deeply engaged audience. And by partnering with the right influencers—especially athletes—they’re doing it with cultural authenticity and serious ROI.
Roblox influencer marketing is the next evolution of social commerce. Instead of static ads, brands can create branded Roblox experiences, virtual items, or game-based campaigns that let users interact with their products in a native, fun, and social environment.
At OpenSponsorship, we help brands launch these experiences with athlete influencers who already have credibility with Gen Z.
Athletes are more than just sports figures. They’re content creators, streamers, and gamers. Many are already playing Roblox—and their fans are too. When an athlete promotes your brand in Roblox, it feels genuine. It's not just marketing. It's a moment.
This makes athlete marketing to Gen Z inside Roblox a powerful combo of credibility and reach.
Here’s how we help brands show up inside Roblox in meaningful ways:
Virtual Merch Drops – Branded hats, jerseys, or product-themed avatar gear
Custom Roblox Worlds – Build immersive spaces that tell your brand story
Influencer-Led Challenges – Sponsored missions and gameplay featuring athletes
Social Cross-Promotion – Athletes promote the Roblox experience on TikTok, Instagram & more
These aren’t just ads—they’re experiences fans want to join.
We teamed up with Psycho Bunny and athletes L’Jarius Sneed and Demarcus Lawrence to launch a multi-platform campaign combining Roblox, social media, and athlete influence.
The impact:
560K+ video views
Comments & shares that blew past benchmarks
2.5x higher engagement than typical sponsored posts
It worked because the athletes actually played and promoted the game—fans loved the authenticity.
We’re the leading marketplace for brand-influencer partnerships, now expanding fully into Roblox advertising for brands. With 19,000+ athletes and full campaign management, we offer:
Talent sourcing + matchmaking
Creative strategy for Roblox campaigns
Full execution and performance tracking
Exclusive access to athlete gamers & Roblox influencers
If your brand is targeting Gen Z and you're not in Roblox yet, you’re missing one of the biggest opportunities in digital marketing today.
👉 Schedule a call with OpenSponsorship and let's create a custom Roblox campaign that connects with Gen Z—authentically and impactfully.