We Match Brands to Athletes for Marketing Campaigns - OS Blog

Why Brands Love OpenSponsorship's Full Service Plan

Written by Jayson | Oct 10, 2022 9:04:11 AM

Why Brands Love OpenSponsorship's Full-Service Plan

Through OpenSponsorship's Full-Service plan, Brands are able to enjoy the benefits of sports marketing without spending too much time, effort, or resources. OpenSponsorship has a roster of 15,000+ athletes and musicians ready to work with you to reach your target audience, available for smaller social media deals all the way to event appearances and longer-term brand ambassador deals. 

OpenSponsorship's Full-Service plan can help you:

  • Get assigned to a dedicated account manager who will help you define marketing objectives, success metrics, and execution
  • Find athletes and musicians who are the right fit for your campaign
  • Find and engage thousands of events & teams to partner and place product 
  • Assist the negotiation and contracts with all parties involved
  • Measure the results of your campaign through digital impressions and detailed post-campaign reports

Your designated account manager will support with the following to deliver an ROI-positive marketing campaign:

  • Design and publish a Campaign to the OpenSponsorship platform.
  • Invite talents to apply to a Campaign and outreach to names from your wishlist.
  • Evaluate incoming interest and support in pricing strategy and negotiation.
  • Lead contracting, payments, terms, and conditions - all done via the platform.
  • Manage partnership implementation e.g. ensuring quality content from talent, on-time deliveries, etc. 
  • Ongoing account management through the platform for data analytics and ROI performance optimizations.
  • Bi-weekly calls to discuss ongoing Campaigns and generate new ideas.

Why work with athletes?

  • Sports fans are 164% more likely to buy a product after an athlete they love mentions it
  • 2.5x average engagement rate delivered by athletes
  • 7x return on ad spend (ROAS) when using athletes' content in ads

Need campaign ideas for inspiration?

  • Have an athlete attend an event you host and include a meet and greet to increase attendance.
  • Have an athlete record social media content to give reviews of your products or do a blind taste test.
  • Sponsor an event that an athlete is hosting to get exposure and awareness to the attendees.
  • For more campaign ideas, check out our case studies HERE!

For brands who are looking to get the most out of their sponsorship dollars, OpenSponsorship's full-service plan is the way to go. We take care of all the heavy lifting so you can focus on what you do best - running your business. To learn more about how OpenSponsorship can help you reach your marketing goals, book a call with us today or sign up for free HERE today!