Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Adam Burrows

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Why Brands Should Work with Athletes to Improve Black Friday Sales

Sep 26, 2022 7:45:00 AM / by Adam Burrows posted in sports marketing campaigns, athlete marketing, black friday

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Why Brands Should Work with Athletes to Improve Black Friday Sales

For many brands, Black Friday is the biggest shopping day of the year. It's a time when businesses can make a lot of money by offering steep discounts and attracting customers with great deals. However, in order to make the most out of Black Friday, brands need to plan ahead and work with athletes to create promotional content that will drive traffic and sales. In this blog post, we will discuss why it is beneficial for brands to work with athletes on Black Friday and some tips on how to do it effectively!

There are a few reasons why working with athletes can be beneficial for brands during Black Friday. First, athletes have a large following on social media and can promote deals to their fans. Second, athletes are trusted influencers and their endorsement of a product or service can increase consumer confidence. Finally, athletes are often seen as experts in their field and can provide valuable insights to brands about how to appeal to their target audience.

 

If you're a brand considering working with athletes on Black Friday, here are a few tips to make the most out of the partnership:

  1. Plan ahead and give athletes plenty of time to create content. This will ensure that the content is high quality and that the athlete has a good understanding of the brand and what is being promoted.
  2. Make sure the athlete is a good fit for the brand. There should be alignment between the values of the athlete and the brand, and the content should be relevant to the athlete's fans.
  3. Be clear about what is expected from the partnership. What kind of content will be created? How will it be promoted? What are the goals of the campaign? Having a clear plan will help ensure that both parties are on the same page and that everyone knows what their role is in making the campaign successful.

Working with athletes on Black Friday can be a great way to boost sales and create buzz around your brand. By following these tips, you can make the most out of the partnership and ensure that it is successful!

Here are some successful Black Friday marketing campaigns to get you inspired:

- Nike's "Find Your Greatness" campaign from 2012 featured a number of top athletes, including LeBron James, Allyson Felix, and Michael Phelps. The campaign was very beneficial, improving sales and brand awareness.

Why Brands Should Work with Athletes to Improve Black Friday Sales

- Umbro and West Ham United Football Club utilized their black Friday campaign in 2017 to sell merchandise at a discounted rate. The campaign was very successful, with Umbro seeing a sales increase of 300% on the day.

Why Brands Should Work with Athletes to Improve Black Friday Sales

- Under Armour's "Rule Yourself" campaign from 2015 featured a number of top athletes, including Michael Phelps, Misty Copeland, and Jordan Spieth. The campaign was a success, driving sales and increasing market reach.

Why Brands Should Work with Athletes to Improve Black Friday Sales

Finishing Point

OpenSponsorship is the best way to connect with top athletes and brands around the world. We have a database of over 10,000 athletes and counting, so you’re sure to find the perfect fit for your brand. Sign up today and start promoting your Black Friday deals!

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4 Ways your Brand can get Involved in the 2022 World Cup

Sep 19, 2022 4:43:09 AM / by Adam Burrows posted in sponsorship campaigns, Brand, football, soccer, Brand Marketing

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4 Ways your Brand can get Involved in the 2022 World Cup

The World Cup is one of the most highly anticipated sporting events in the world, and for good reason. Every four years, fans from all corners of the globe come together to celebrate their love of football. This year's tournament will be taking place in Qatar, and brands are already starting to jockey for position to get involved. In this blog post, we will discuss some of the different ways your brand can get involved in the World Cup 2022. Whether you're looking for a World Cup athlete sponsorship opportunity or want to create a marketing campaign around the event, we've got you covered!

Logo Placement

One of the most popular ways for brands to get involved in the World Cup is through logo placement. This is where your brand's logo will be featured on signage, kits, or other promotional materials associated with the event. This can take many different forms, but one of the most common is to have your brand logo on the team kit. Logo placement can be a great way to get your brand in front of a global audience, and it's also one of the most cost-effective ways to get involved.

4 Ways your Brand can get Involved in the 2022 World Cup

Give Away Prizes

Another great way for brands to get involved in the World Cup is by giving away prizes related to the tournament. This can include anything from tickets to VIP experiences at games. Winners of these prizes can be selected through competitions, quizzes or randomly chosen from individuals who shared your content on social media. By giving away prizes, brands can generate excitement among fans and increase their visibility online and offline.

4 Ways your Brand can get Involved in the 2022 World Cup

 

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Appearance Marketing

Appearance marketing is a type of marketing that focuses on creating a positive association between your brand and the event. An example of how this can be done is by hosting an event with an athlete involved in the World Cup - you could use a current or former player. A result of this will cause fans to link your brand with the World Cup, which will create a trustworthy relationship between potential consumers and your brand. Furthermore, appearance marketing is an excellent way to get you in front of a highly-targeted audience, and it can also be a lot of fun in the process!

4 Ways your Brand can get Involved in the 2022 World Cup

Athlete Social Media Posts

Another option is to sponsor an athlete on social media. This can be a great way to get your brand in front of a highly-engaged audience. Many athletes will be using social media to share their experiences of the World Cup, and your brand can be a part of that. This could take many forms, such as the athlete promoting your product on Instagram with media posts, stories, lives, or Reals. However, there are a range of different social media platforms to choose from, this includes: TikTok, Twitter, and Facebook. The World Cup is a perfect opportunity to create awareness for your brand and generate some buzz around the event.

4 Ways your Brand can get Involved in the 2022 World Cup

Final Thoughts

No matter how you decide to get involved, the important thing is that you start planning now. The World Cup only comes around every four years, so you don't want to miss out on this opportunity to reach a global audience! 

Get started here today with OpenSponsorship to simplify all your sports sponsorship needs! 

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Top Athlete Social Media Campaigns

Sep 12, 2022 9:15:00 AM / by Adam Burrows posted in influencer marketing, sponsoring athletes, athlete endorsement, Social Media Marketing

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The growth of social media in the Sports world

The growth of social media in the sports world has expanded in numerous directions. With the growth of TikTok, Instagram, You Tube, and Snapchat, more creative ways are coming out to grow athletes' presence online. 

The statistics below indicate that video recorded or pictured content on social media apps gained more followers from younger audiences. Athletes are developing creative strategies to stay close with fans through video content. The spark in the number of brands partnering with athletes for social media campaigns has increased. Brands are finding more ways to get creative and form a closer reach with audiences. 

Screen Shot 2022-09-13 at 10.26.52 PM

More marketing campaigns with athletes are being tailored for social media purposes. Focusing on Instagram Reels and TikToks has seen a huge share when it comes to content creation as it reaches a higher engagement rate. Social media platforms like TikTok have seen a successful spike in growth because of how users are better able to engage with content creators. Fast sharing content has become the new popular way of consuming modern media.

Check Out Brands Who Have Worked with Athletes On Various Social Media Campaigns:

 

TikTok 

  • NBA player James Harden recently partnered with Adidas on a TikTok video promoting the new Harden Vol. 3 basketball shoes. In the video, which has amassed over 2.4 million views, Harden repeatedly asks people if they want his new shoes before giving them a pair.
  • Giannis Antetokounmpo, a basketball player for the Milwaukee Bucks, recently partnered with Fiat Chrysler Automobiles (FCA) to create a series of TikTok videos. In one video, Antetokounmpo drives a Fiat 124 Spider around Milwaukee and talks about his love for the city.

The Growth of Social Media in the Sports WorldThe Growth of Social Media in the Sports World

YouTube

  • In May 2019, American footballer Antonio Brown posted a video on his YouTube channel of him dancing in a Puma sweatsuit. The video was titled "Antonio Brown x Puma Dance Video" and included the caption, "Had fun dancing in my new @puma sweatsuit! Can't wait to wear it on the field this year!" The video received over 2 million views.
  • Adidas also uses an athlete, Lionel Messi, to promote their products. In one YouTube advert, Messi discusses how he started playing football at a very young age, and how Adidas has been with him every step of the way.

Top Athlete Social Media Campaignsunnamed (14)

Instagram

  • With over 9 million followers on Instagram, Floyd Mayweather Jr. is one of the most popular boxers on the site. His account is full of pictures and videos of his training and matches, as well as sponsored posts for various brands.
  • TaylorMade, a golf equipment company, recently partnered with Rory McIlroy to promote their products on Instagram. They posted a series of photos and videos of Rory using their products. The posts received thousands of likes and comments from fans.

The Growth of Social Media in the Sports WorldThe Growth of Social Media in the Sports World

Final Thoughts

If you're interested in using athletes to grow your brand awareness, join OpenSponsorship today! We have a growing database of athletes who are eager to connect with new sponsors.

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3 Campaign Ideas to Build Brand Awareness this Halloween

Sep 7, 2022 1:32:33 PM / by Adam Burrows posted in marketing ideas, sports marketing campaigns, Halloween

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3 Campaign Ideas to Build Awareness this Halloween

Halloween is a time when everyone gets excited to dress up in their favorite costumes and have a good time. For athletes, it's also a great opportunity to get involved in some fun and creative marketing campaigns. Here are three of the best ideas for Halloween campaigns that will help build awareness for your brand.

Best Costume Contest with an Athlete

One fun and easy way to generate awareness for your brand around Halloween is by hosting a best costume contest. This can be done in a variety of ways, but involving an athlete as a judge is a great way to add excitement and generate some press. For example, the National Basketball Association (NBA) hosted a “ Trick-or-Treat with the NBA” contest in which fans could submit photos of themselves in their best costumes for the chance to win tickets to an NBA game. In order to make things even more interesting, they enlisted the help of well-known athletes such as Stephen Curry and LeBron James as judges. As a result, this campaign generated excitement and media attention leading up to Halloween.

 

3 Campaign Ideas to Build Awareness this Halloween

Social Media Giveaway

Another great way to get people excited about your brand around Halloween is by hosting a social media giveaway. This can be as simple as giving away a prize to one lucky winner who posts about your brand on social media, or it can be more complex like running a sweepstakes with multiple winners. Whatever format you choose, partnering with an athlete is a great way to generate excitement and increase participation. For example, earlier this year Dunkin’ Donuts teamed up with Boston Celtics player Isaiah Thomas to run a social media giveaway campaign. Fans were encouraged to post photos of themselves enjoying Dunkin’ Donuts products using the hashtag #DDxIT for a chance to win tickets to a Celtics game and other prizes. The campaign was successful in driving engagement on social media and helping to promote Dunkin’ Donuts’ products.

3 Campaign Ideas to Build Awareness this Halloween

Product Photoshoot

If you want to go all out for Halloween, you could organize a product photoshoot with athletes as the stars. This would be a great way to create some buzz around your brand and generate interest in your upcoming Halloween sale. You could even make the photoshoot into a contest, asking fans to vote for their favorite photos. Alternatively, you could release sneak peeks of the photos leading up to the sale in order to generate anticipation. Whatever approach you take, working with athletes is sure to create some excitement and boost foot traffic in your store during the holiday season. For example, Reebok partnered with NFL player DeAngelo Williams to shoot a series of Halloween-themed product photos.

3 Campaign Ideas to Build Awareness this Halloween

Closing Thoughts

So there you have it, three great ideas for building brand awareness this Halloween. Now all that's left to do is put them into action!

OpenSponsorship is the perfect platform to help you connect with athletes and celebrities who can help take your Halloween campaigns to the next level. Sign up today and get started on building the perfect brand.

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