Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns


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Be an Athlete But Think Like an Entrepreneur

Sep 13, 2016 11:28:57 AM / by admin posted in Uncategorized, athlete, branding, endorsements


Author Bio - Ian Warner is 2012 Olympian and was a All-American sprinter at Iowa State. He is also the CEO of FIXT APP which is a mobile app the connects injured athletes o the best injury solutions in their community. Ian also is the author of “Endure” and he has dedicated his life to helping others to lead and succeed.

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Olympic Games & Sponsorship

Dec 16, 2015 7:00:00 PM / by admin posted in Uncategorized


During the London 2012 Summer Olympic, the provision known as Rule 40 in the Olympic Charter blocked athletes from promoting anything but official Olympic sponsors during the duration of the Olympics. Athletes who violated the rule around the time of the Olympics faced potential disqualification or forfeiture of medals.
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Top 10 Sports Sponsorship Deals that Have Ended in 2015

Dec 14, 2015 7:00:00 PM / by admin posted in Uncategorized


2015 has been a bit of a roller coaster ride when it comes to sports sponsorship. On one side of the spectrum we have extremely lucrative deals taking place (LeBron lifetime deal with NIke, Chelsea and Yokohama $3000m sponsorship deal) while on the other side there were deals that were terminated (Jon Jones and Reebok) or will not be renewed (Rabobank and Dutch cycling). LetÌs take a look at the 10 biggest endorsement deals that will end once the calendar flips to 2016.
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Reggie Dixon: A negative mind will never give you positive results

Dec 8, 2015 7:00:00 PM / by admin posted in Uncategorized


Track & Field is a sport that combines various athletic contests based on skills of running, jumping and throwing. Track & Field events are among the oldest and most popular of all sporting events in the world. The 2016 Rio Summer Olympics are around the corner and many of our athletes are working hard to qualify for this big event and compete at the highest level.

One of our recent signings was professional track and field athlete  Reggie "All American" Dixon. Reggie is an enthusiastic, goal-oriented athlete that works hard towards achieving his goals. We've conducted a short interview with Reggie who was willing to share some interesting tidbits about himself.

How did you get started with Track & Field?

It all started back in elementary school. In the spring we would race other schools in our district in different events by grades. In 3rd grade I was out running everyone in my grade, so they made me run against the 5th graders and I still came out first and since then it's been history.

What is your biggest accomplishment in your career?

 The biggest accomplishment in my career was becoming Sliver Medalist in the 60m 2013 at the USA Indoor Championships and getting invited to the NFL Regional Combine at the Dallas Stadium the same day.

What does your normal day look like?

A normal day with me always consists of training whether is on the track or in the weight room. Being an athlete I feel there should never be any days off, even if a 15 minute run on the weekend is always beneficial.

If you could be anything else besides a pro athlete, what would you be?

I would want to get into NASA. I always follow news about space and our different galaxies. Science has always been my favorite subject.

Who is your favorite athlete?

Floyd Mayweather by far has to be my favorite athlete at the moment.

Can you tell us a fun fact about yourself?

I'm big into collecting shoes - I'm a sneaker head. My favorite shoe right now would be the South Beach LeBron 8.

What kind of music motivates you to perform at a high level?

Right now Future is really getting me to the next level, the type of music he creates and the beats automatically get you focused

What is your favorite food?

Pasta, you can never go wrong with pasta and Red Lobster biscuits

Anything else you'd like to add?

One thing I can say to all athletes is that the weight room is key. Bigger. Faster. Stronger.
A big thank you goes to Reggie Dixon for taking his time to answer our questions. Want Reggie to be a brand ambassador to your brand? You can sponsor Reggie Dixon via by signing up free of charge. Want to be featured on our blog? Sign up for free and let us know!
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Sirena Alise: You don’t have to be the best to pursue what you love

Dec 7, 2015 7:00:00 PM / by admin posted in Uncategorized


The 100 meters hurdles...what an exciting Track and Field event run by women. This discipline started back in 1932 with 80m hurdles and was later lengthened to 100m hurdles in 1972. Sirena Alise is an American track and field athlete from Fresno, California. Sirena, who lives in San Diego, competes in the 100m hurdles for Wes Williams Track Club and is a top place finisher in many international meets. We've interviewed Sirena to share her journey towards making it to the Rio Olympics in 2016.
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Does Athlete Endorsements Boost Sales and Stock Returns of Brands?

Dec 2, 2015 7:00:00 PM / by admin posted in Uncategorized


How can brands directly benefit by enlisting celebrity endorsers? Recently a study of athlete endorsements finds there is a positive pay-off to a firm's decision to sign an endorser, and that endorsements are associated with increasing sales in an absolute sense and relative to competing brands (Elberse 2012)*.
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LIfe after the hardwood? How will Kobe fare once he retires?

Dec 1, 2015 7:00:00 PM / by admin posted in Uncategorized


Kobe Bryant will go down as one of the best players in NBA history. Most know his resume by now ñ 5 NBA championships, 17 All Star selections, 2 Olympic gold medals, and a league MVP award are among the main highlights. These are just some of the accolades heís accomplished during the 20-year career heís spent with the Los Angeles Lakers. Along with the awards, Bryant has also raked in millions in salary and endorsements.
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Jersey sponsorship coming to the NBA

Nov 10, 2015 7:00:00 PM / by admin posted in Uncategorized


It seems as if NBA jerseys will soon feature corporate logos. The NBA recently announced that Kia would sponsor this year’s All-Star uniforms. This potentially marks the first step in corporate sponsorship appearing on team jerseys. There is debate as to whether this will be good or bad for the league. While teams, players, and TV networks will likely benefit from the added sponsorship revenue, the vast majority of fans oppose the idea. Fans are against the idea of having corporate advertisements replace team logos. Additionally some fans might see this as another attempt to further deepen the pockets of owners and execs.
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Who dominates the NBA shoe market in terms of Season MVP titles?

Oct 7, 2015 8:00:00 PM / by admin posted in Uncategorized


Have you ever wondered which shoe brand has the most NBA Season MVP titles? You probably assume Nike, right? But what brands were Wilt Chamberlain, Kareem Abdul-Jabbar, Magic Johnson and others wearing. And most recently Stephen Curry of the Golden State Warriors was named 60th Most Valuable Player representing Under Armour. So let’s see from the first season in 1955-1956 to the latest 2014-2015 which brand has won the most MVP titles.

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Irina Falconi Turns a Blind Eye To Her Opponents

Aug 31, 2015 8:00:00 PM / by admin posted in Uncategorized


Sports have become a match-ups and numbers game. Every game or match is all about who you are playing, how you have performed against them in the past, and how you will adjust to defeat them. Well Irina Falconi, a top ranked tennis player and now writer, isn’t interested in any of that.

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