As Daily Fantasy Sports (DFS) become more and more popular, an increased number of partnership opportunities have begun to emerge across numerous platforms and interfaces. Daily Fantasy Sports platforms such as DraftKings and FanDuel have seen first hand the benefits of using athletes to assist in the promotion and the use of Daily Fantasy Sports gameplay.
Daily Fantasy Sports (DFS) has become one of the most popular forms of sports gambling and betting within the last 3 years. Reporting a total of $350 million in revenue in 2019 alone, DFS is well on it’s way to creating a completely separate market from the traditional sports gambling landscape the industry has normalized. With countless marketing and partnership opportunities across DFS platforms like DraftKings, FanDuel, Yahoo Sports and Fantasy Draft; brands have the opportunity to promote themselves and potential partnerships in ways we have not experienced. How can this benefit your brand you ask? Here are 3 ways your brand can benefit from Daily Fantasy Sports.