In recognition of National Hispanic Heritage Month, traditionally honouring the cultures and contributions of Hispanic and Latin Americans and celebrating the heritage rooted in all Latin American countries, we have put together a list of our top 7 most influential hispanic athletes. While their achievements on and off the sporting field speak for themselves, while they have also increasingly understood the value of using their social media platforms to continually reach out to sports fans across the world.
Sports sponsorships and in particular athlete endorsements are one of the most under-utilized social media marketing tools. The opportunity for brands to tap into influencer marketing - not just through athletes but also through an ever-growing number of self-made vloggers, Tik-Tokkers and fitness fanatics, is greater than ever before.
Below is a list of our top 10 athlete influencers, both current and retired, who have maximized use of their social media platforms to not only to boost their personal brand, but also to bring attention to important social justice movements.