The idea of your company adding sports sponsorships is finally a doable one. We allow companies of any size to connect with professional athletes and create sponsorship deals. Sponsorships were once reserved for the biggest companies and the biggest athletes ... but now, the barriers have been broken down.
Okay, it finally happened! You've just signed up for OpenSponsorship.
Adding athletes - or any influencer - to your marketing plan is an exciting step forward, but it comes with some questions. We're here to answer them. We've taken a look at all of our clients' questions, comments, and advice ... and put them here to share the wealth. Read on to see our guide to best practices when it comes to adding sponsorships to your marketing plan.
Though we've approached it in a sort of silly way with this quiz, the underlying question is a really important one for brands to ask themselves before they join OpenSponsorship. Who are the best athletes to partner with, from your brand's perspective? While we can't answer that question for you, we're certainly here to help - from our sales team to our marketing team. Feel free to reach out any time, we love workshopping ideas with our brands!
Want to learn more about the athlete this quiz suggested to you or about more of the athletes available on OpenSponsorship? Reach out to an OpenSponsorship rep today or send us an email at firstname.lastname@example.org to learn more about how our athletes can help take your brand's campaign to the next level!
Whether or not you’re in marketing, at this point you’ve likely heard the magical words “influencer marketing.” And while you may have dabbled in the (sometimes) sketchy world of influencer marketing, you still don’t have a great idea of just how it’s supposed to help your brand. I mean, aren’t “influencers” just a bunch of traveling Instagrammers?
If that’s how you’re approaching an influencer marketing strategy, let me be the one to tell you: You’ve been doing it wrong. But fret not! I’m here to walk you through the ins and outs of how to launch your first (successful) influencer marketing campaign.
Let’s dive right in.