Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Mary Zakheim

Mary is a content writer and strategist. To see more of her work on influencer marketing, subscribe below to the OpenSponsorship blog.

Recent Posts

Case Study: Sleefs + Bud Dupree

Nov 1, 2018 5:33:01 PM / by Mary Zakheim posted in Marketing Recommendations

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case study

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Why You Should Use Athletes Instead of Influencers

Oct 10, 2018 2:33:14 PM / by Mary Zakheim posted in Marketing Recommendations, sports sponsorship

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The idea of your company adding sports sponsorships is finally a doable one. We allow companies of any size to connect with professional athletes and create sponsorship deals. Sponsorships were once reserved for the biggest companies and the biggest athletes ... but now, the barriers have been broken down. 

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6 Popular Goals to Set When Using Sponsorships

Oct 9, 2018 11:38:55 AM / by Mary Zakheim posted in Marketing Recommendations

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Best Practices: Adding Athletes to Your Marketing Plan

Oct 8, 2018 12:04:40 PM / by Mary Zakheim posted in Marketing Recommendations

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Okay, it finally happened! You've just signed up for OpenSponsorship.

Now what?

Adding athletes - or any influencer - to your marketing plan is an exciting step forward, but it comes with some questions. We're here to answer them. We've taken a look at all of our clients' questions, comments, and advice ... and put them here to share the wealth. Read on to see our guide to best practices when it comes to adding sponsorships to your marketing plan.

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A Founder's Guide to Influencer Marketing

Oct 5, 2018 12:50:16 PM / by Mary Zakheim posted in Marketing Recommendations

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A founder's guide to influencer marketing

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Marketing Hack: Why You Need Us to Up Your Marketing Game

Oct 4, 2018 12:41:41 PM / by Mary Zakheim posted in Marketing Recommendations

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Why You Shouldn't Try to Go It Alone in the World of Sports Sponsorships

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QUIZ: Which Athlete is Right For Your Brand?

Oct 2, 2018 4:01:05 PM / by Mary Zakheim posted in Quizzes

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Working with athletes can add a lot and be incredibly valuable to your marketing campaign. However, picking the perfect athlete to promote your product and achieve your goals isn't always easy! What sport should your athlete play to help you reach your desired demographic? Are you better off going with the big-name superstar athlete influencer, or would a smaller athlete or two help you achieve your goals in a stronger, more cost-effective way? There are thousands of athletes out there, some of which you may not have heard of, but sometimes these athletes are the perfect ones for you.
 
If you've been wanting to dip your toe in the water on OpenSponsorship but the prospect is still a bit overwhelming, allow me to introduce you to this easy, 3-question, quiz. Sure, it's just for fun, but it also introduces you to a bunch of active athletes on OpenSponsorship who are ready to rep your brand, make awesome content, and help you reach your marketing goals.

Though we've approached it in a sort of silly way with this quiz, the underlying question is a really important one for brands to ask themselves before they join OpenSponsorship. Who are the best athletes to partner with, from your brand's perspective? While we can't answer that question for you, we're certainly here to help - from our sales team to our marketing team. Feel free to reach out any time, we love workshopping ideas with our brands!

which athlete should sponsor your brand

Want to learn more about the athlete this quiz suggested to you or about more of the athletes available on OpenSponsorship? Reach out to an OpenSponsorship rep today or send us an email at info@opensponsorship.com to learn more about how our athletes can help take your brand's campaign to the next level!

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How To Launch Your First (Successful) Influencer Marketing Campaign

Oct 1, 2018 6:40:49 PM / by Mary Zakheim posted in Marketing Recommendations

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Whether or not you’re in marketing, at this point  you’ve likely heard the magical words “influencer marketing.” And while you may have dabbled in the (sometimes) sketchy world of influencer marketing, you still don’t have a great idea of just how it’s supposed to help your brand. I mean, aren’t “influencers” just a bunch of traveling Instagrammers? 

If that’s how you’re approaching an influencer marketing strategy, let me be the one to tell you: You’ve been doing it wrong. But fret not! I’m here to walk you through the ins and outs of how to launch your first (successful) influencer marketing campaign

Let’s dive right in.

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