OpenSponsorship Blog - Matching Brands to Athletes for Influencer Marketing Campaigns

How Can Athletes Find More Marketing Deals?

Apr 11, 2017 2:43:54 PM / by Jason Lampkin posted in Influencer, influencer marketing, influencers, jason lampkin, Local athletes, Local Businesses, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sports, sports brands, Sports Sponsor, sports sponsorship, sports sponsorships, athlete, athlete endorsement, Athlete Endorsements, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, Brand Endorsements, branding, business, gronk

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Please allow me to introduce myself. My name is Jason Severiano Lampkin - that's me in the picture above - and I'm one of the new interns here at OpenSponsorship. Though many - if not all of you - will never have even heard of me, there once was a time when people thought the world would never forget my name. Instead, I became the man that many never even get the chance to know.

Sports Marketing & Globalization

Mar 29, 2017 9:36:15 AM / by Arsène Rasoamanana posted in agencies, influencer marketing, international, marketing, sports sponsorship, Uncategorized, athlete, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, Brand Endorsements, globalization

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How Can I Find the Perfect Athlete to Promote My Brand?

Mar 24, 2017 5:38:54 PM / by Jason Lampkin posted in amanda ruller, Influencer, influencer marketing, influencers, Local athletes, Local Businesses, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sports, sports brands, Sports Sponsor, sports sponsorship, sports sponsorships, trago, athlete, athlete endorsement, Athlete Endorsements, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, Brand Endorsements, branding, business, gronk

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Last week, we helped one of our brands (Trago) work with one of our athletes (Amanda Ruller) for an amazing social media post.

Shirt Sleeve Sponsorship Opens Up

Mar 20, 2017 4:34:14 PM / by Jason Lampkin posted in Influencer, influencer marketing, influencers, Local athletes, Local Businesses, NBA, shirt sleeve sponsorship, shirt sponsorship, sleeve sponsorship, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sports, sports brands, Sports Sponsor, sports sponsorship, sports sponsorships, athlete, athlete endorsement, Athlete Endorsements, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, branding, business

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Manchester City's 2007/08 season started with new owner Thaksin Shinawatra splurging £30 million by adding eight relatively high-profile players to the first team squad. The main source of the funds? The Thai billionaire businessman's bulging wallet. Sure, the teams sponsorship agreements helped, but secondary shirt sleeve sponsorship, which would have added another stream of income, hadn't even been considered. In fact, the idea hadn't even been considered in the entire soccersphere.

Rising Stars of the MLB to Watch During Spring Training

Mar 7, 2017 2:59:07 PM / by Branden Mongiovi posted in Influencer, influencer marketing, influencers, Local athletes, Local Businesses, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sports, sports brands, Sports Sponsor, sports sponsorship, sports sponsorships, Uncategorized, athlete, athlete endorsement, Athlete Endorsements, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, branding, business, gronk

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Three Companies doing MLB Sponsorship Right

Feb 24, 2017 4:36:08 PM / by Branden Mongiovi posted in Influencer, influencer marketing, influencers, Local athletes, Local Businesses, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sports, sports brands, Sports Sponsor, sports sponsorship, sports sponsorships, Uncategorized, athlete, athlete endorsement, Athlete Endorsements, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, Brand Endorsements, branding, business, gronk

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Looking to make a quick buck? All you have to do is create a sport, and have it become America’s greatest past time. Sounds easy right? The MLB as a whole is thriving when it comes to sponsorship revenues. In 2016 it was estimated that sponsorship dollars from the top 9 companies involved with the MLB would reach $360-400 million. This number is solely league revenue and does not include individual team and stadium/property sponsorship. When adding those categories to the grand total, it is estimated sponsorship revenues would reach nearly $800 million by the end of the 2016 season.

Does Micro-Influencer Marketing Really Work?

Feb 21, 2017 6:14:40 PM / by Jason Bergman posted in Influencer, influencer marketing, influencers, Local athletes, Local Businesses, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sports, sports brands, Sports Sponsor, sports sponsorship, sports sponsorships, Uncategorized, athlete, athlete endorsement, Athlete Endorsements, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, branding, business, gronk

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Don’t have a budget to work with professional athletes? Don’t have a marketing budget, period? This is where micro-influencer marketing comes in handy. Let’s get you the most bang for your buck with athlete sponsorships. Sounds too good to be true or confused how we do so? Let me explain.

OpenSponsorship's Twitter MVP's of the Week

Feb 10, 2017 5:38:10 PM / by Branden Mongiovi posted in Influencer, influencer marketing, influencers, Local athletes, Local Businesses, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sports, sports brands, Sports Sponsor, sports sponsorship, sports sponsorships, athlete, athlete endorsement, Athlete Endorsements, athlete influencer, athlete marketing, Brand, brand ambassador, brand building, Brand Endorsements, branding, business, gronk

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Twitter is one of, if not the most popular way for fans and players alike to engage with each other. As a work week wrap-up, we're going to give you a look at some funny tweets our athletes have had with OpenSponsorship's Twitter MVP's of the Week.