Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Elite Athletes Discuss Why Social Media Is Important For Their Brand

Oct 14, 2020 12:38:04 PM / by Audrey Brown posted in athletes on social media

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CEO and Founder of OpenSponsorship Ishveen Anand facilitated a conversation with elite athletes Abby Dunkin and Leah West Casciano about a variety of topics, including how they use social media and why it’s important. Here is what they said: 

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How To Capture The Attention of Fans & Boost Your Athlete Brand

Aug 14, 2020 12:07:25 PM / by James Inge posted in open sponsorship, athlete marketing, athletes on social media, vlogging

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Athletes as Social Media Influencers

May 1, 2020 11:18:12 AM / by Zack Smith posted in influencer marketing, social media, social media athletes, sponsoring athletes, athlete endorsement, athlete influencer, athletes on social media

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A lot goes into what builds an athlete's brand. This starts, of course, with accomplishments in their sport. Strong performance and accolades can put an athlete in the spotlight and get people to talk about them and become fans of theirs. However, the athlete's presence outside of their performance on the field can go a long way to taking their personal brand to the next level and turn them into stars.

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Top 10 Athlete Influencers with Pets

Apr 29, 2020 4:13:06 PM / by Jesse Prottas posted in pets, athlete influencer, athletes on social media

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Although professional athletes may seem like distant celebrities, they actually have a lot more in common with regular people then you may think.  That includes the love of man's best friend.  Dogs.  Or just pets in general.

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Top 10 Tiktok Athlete Influencers

Apr 23, 2020 2:30:00 PM / by Jesse Prottas posted in influencer marketing, athlete influencer, athletes on social media, trends, TikTok

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The Coronavirus pandemic has taken the whole world by storm.  The sports world and the rest of society are staying home in lockdown, trying to figure out ways to cope with something they have never experienced before.  One unforeseen way people have been coping is by spending hours browsing and creating content on the app TikTok.  TikTok, which has been mostly viewed as a social media or content creation platform for the younger generation, has suddenly turned in to a platform where you could find people from any age simultaneously creating and consuming content.

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Athletes on TikTok

Mar 30, 2020 4:08:57 PM / by Zack Smith posted in ad, ads opportunities, how to find sponsorship, influencer marketing, influencers, LeBron James, marketing, marketing ideas, marketing opportunities, marketing strategy, marketing tools, NBA, open sponsorship, OpenSponsorship, shaquille o'neal, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sponsorship, sponsorships, sports, sports marketing, sports marketing campaigns, sports sponsorship, sports sponsorships, sports technology for athletes, athlete endorsement, Athlete Endorsements, athlete marketing, athletes on social media, Basketball, brand deals, Brand Endorsements, brands, Endorsement, endorsements, fan engagement, National Basketball Association, trends, Tik Tok

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The Coronavirus pandemic has taken the sports world by storm, and athletes now have an unprecedented amount of time on their hands leading to an increase in the number of athletes on TikTok. Some are taking on new hobbies -see Giannis Antetokounmpo learning the guitar and Cody Zeller learning to cook and play the guitar (well, trying to). Some are doing their best to stay in shape at home- nice setup, Serge Ibaka! But most of all, athletes are more active and engaging on social media than ever before. The most interesting takeaway from this uptick in social media activity has been the increase in athletes on TikTok.

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How to Increase Sales Using Social Media

Jul 6, 2017 1:40:16 PM / by Max Kirshblum posted in increase sales, influencer marketing, instagram, marketing, marketing strategy, OpenSponsorship, sales, sales strategies, shaq, shaquille o'neal, social media, sponsorship, sports marketing, sports sponsorship, athletes on social media, Brand Endorsements, Facebook

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How to Increase Sales Using Social Media

Anyone looking to sell a product or service needs to understand how to increase sales using social media. As the world continues to shift towards an online marketplace, digital marketing has not only become a powerful marketing technique to increase sales, but it has become a necessity. Social media outlets such as Facebook and Instagram have grown exponentially in the last few years. Facebook has about 2 billion active Facebook users a month while Instagram has about 700 million. When looking at how to increase sales using social media, it's important to be aware of this growth. Because of it, social media has become the ultimate platform in which to target potential customers or clients.

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Sports innovation for athletes

Jun 23, 2017 3:59:58 PM / by Arsène Rasoamanana posted in american football, humon, influencer marketing, innovation, innovation for athletes, innovations for athletes, marketing, marketing opportunities, NBA, NFL, Sponsor, sponsoring athletes, sponsorship, sport technology, sports, sports innovation for athletes, sports marketing, sports sponsorship, sports techie, sports technology, statsports, UFC, vicis, athlete health, athletes on social media, Brand Endorsements, breakthroughs, Endorsement, football, guardlab

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What's cooler than sports innovation for athletes? It enables athletes to play harder for their team, be safer while competing and fans can know more about their favorite athletes.

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Why all athletes need to build their social media profiles

Jun 15, 2017 9:31:13 AM / by Priya Kapoor posted in influencer marketing, OpenSponsorship, shaq, shaquille o'neal, sharmila nicollet, social media, sponsorship, sponsorships, twitter, twitter poll, Uncategorized, athletes, athletes on social media, Basketball, brands, Golf

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Social media serves as a platform for athletes to have honest and authentic communication with their fans. It is the best way for an athlete to leave a lasting impression on his or her fans. Fans love connecting with their heroes, and social media is a great way for your presence, as an athlete, to be felt in the world.

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