As of July 1st of 2021, under the new name, likeness, and image (NIL) rule, college athletes are now able to partner with companies and make money out of endorsements deals. To keep it short, NIL is the beginning of a new era, giving athletes and brands the much wanted "go ahead" to partner, as well as opening an entire new market of opportunities. With over 300 accepted college-athlete completed deals through our platform, a total cash value of $40,242, and a total product value of $98,687, we are planning to keep leading the market introducing more efficient ways to help both our brands and athletes to find their perfect fit. We believe that NIL endorsements deals will get bigger and bigger, so here below are some highlights of the top NIL college-athlete deals that have been closed so far.