Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Masters of the game

Mar 3, 2022 11:02:28 AM / by J F posted in marketing opportunities, Brand Endorsements, branding, Golf, Professional Athletes, Masters Tournament

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golf sponsorship, golf, PGA,

Master's week is near! We are about four weeks away, all pro golfers are waiting for their invitation & gearing up for the annual event. The Masters tournament will begin April 7, 2022 at the well-known Augusta, GA National Course.  The title says it all, this tournament is for the "masters" of the game, but there are so many other athletes waiting and striving for their opportunity to get there. 

If you're an aspiring pro golfer, it's important to get your name out there by seeking sponsorship. There are many reasons to pursue a sponsorship, as it can help with your career as a golfer. It's common for a pro golfer to seek out sponsorship to help fund their career. Sponsorship can help a golfer with their career in many ways. While most of these athletes are already sponsored and well established, Opensponsorship can help brands connect with athletes to create new sponsorships in all industries. Let's check out some of Opensponsorship's well-known and successful professional golfers who will be competing in the Master's Tournament:

  1. Bryson Dechambeau
    Influencer, Marketing, brand Endorsement, PGA, Pro GolferBryson James Aldrich DeChambeau is an American professional golfer. He has won eight times on the PGA Tour including one major championship, the 2020 U.S. Open. As an amateur, DeChambeau became the fifth player in history to win both the NCAA Division I championship and the U.S. Amateur in the same year. With his U.S. Open victory he became the third player to have won those three championships, after Jack Nicklaus and Tiger Woods, and the sixth player to win both the U.S. Amateur and U.S. Open.
  2. Justin Thomas 
    Influencer, Brand Ambassador, Sponsorship, Social mediaJustin Louis Thomas is an American professional golfer who plays on the PGA Tour and a former World Number One. In 2017, Thomas experienced a breakout year, winning four PGA Tour events, including the PGA Championship, his maiden major championship, and also winning the FedEx Cup championship.
  3. Tony Finau
    Rising Son: Family's Sacrifices Fuel Tony Finau | Golf ChannelTony Finau is in the midst of his breakout rookie season on the PGA TOUR, having recorded four top-10 finishes to-date. Tony’s debut comes on the heels of an outstanding season on the Web.com Tour, highlighted by his victory at the 2014 Stonebrae Classic. Finau is the first golfer of Tongan/American Samoan descent to hold a PGA TOUR card. On TOUR, Tony has continued to turn heads with his driving ability, ranking 7th in driving distance at 303.7 yards and 2nd in average club head speed at a remarkable 123.89 MPH.
  4. Colin Morikawa
    Masters, Pro Golf, Marketing, Open sponsorshipColin is an American professional golfer who plays in the PGA Tour and European Tour. He has won 5 PGA Tours which include, two major championships, the 2020 PGA Championship and the 2021 Open Championship. He Is one of the top ranked players in golf. 

  5. Sergio Garcia 
    Social Media, Brands, Products, Ambassadors, PartnershipsAs the winner of the 2017 Masters, Sergio is a Spanish professional golfer who plays on both the PGA Tour and the European Tour. García has won 36 international tournaments as a professional, most notably the 2008 Players Championship and the 2017 Masters Tournament. García was also the Chairman of Spanish football team CF Borriol.

 

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MARKETING CBD PRODUCTS WITH ATHLETES

Jun 19, 2020 4:51:33 PM / by Zack Smith posted in NBA, NFL, NHL, Golf, cbd, pga

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Professional Sports View on CBD Products

The legalization of CBD in all 50 US states in recent years brought a flood of brands selling different CBD products, and sports sponsorship has been the most popular area for their brands to build awareness and spread information about their product. The 4 major US sports leagues have not yet warmed up to the idea of embracing these brands as partners, but other sports leagues have started to work with them. This includes the BIG3 basketball league, IndyCar racing teams, and active players in the PGA. In addition, retired players in the NBA and NFL have teamed up for great sponsorship deals with CBD brands and these players have started to lobby for CBD products to be allowed for active players to use.

The CBD Industry

More formally known as cannabidiol, CBD is the compound found in cannabis that does not give users the psychoactive effects of marijuana. Trials and experiences from users advocate for CBD as an effective treatment for pain relief. And the numbers certainly support it: a 2019 report from the Brightfield Group projects that the CBD industry could grow to as much as a $23.7 billion industry by the end of 2023.

 

CBD's Role in Professional Sports

However, with few opportunities available for CBD brands with professional sports franchises, the focus has had to remain on sponsoring the athletes themselves. Several high-profile retired athletes have endorsed these brands, including 16-year vet and BIG3 player Al Harrington (CEO and co-founder of Viola Brands) and NFL star Rob Gronkowski. Both have strongly advocated for the use of CBD, with Gronk raving about the pain relief benefits after 9 surgeries and countless injuries in his NFL career and Harrington saying he was introduced to the idea after seeing how it was able to help his grandmother with her pain and vision problems.

MARKETING CBD PRODUCTS WITH ATHLETES_1
Photo: John Taylor for MG Magazine

 

How CBD Brands are Utilizing Athletes

CBD brands have seen sports as one of their best outlets for spreading awareness about their product and sharing the benefits that they can provide with a target audience that is relevant to their brand. Ken Cohn, chief marketing officer of cbdMD, said, "Sports are really the perfect way to begin preaching and educating a diverse audience on how CBD, holistically, represents a more natural approach to wellness. With major partners like Bubba (Watson) and the BIG3, we think we're getting the CBD brand and our story in front of millions of people in ways that otherwise we wouldn't be able to accomplish."

Jeff Kwatinetz, the co-founder of BIG3, said the league's deal with cbdMD helps support the league's mission of taking care of their players by allowing them to use CBD products and giving them access through the partnership. For a league full of older former NBA stars, this was an important objective for the league.

 

CBD Regulation is Professional Sports

Major sports leagues in the US have thrown around the idea of allowing players to use CBD products, with Harrington being one of several players lobbying the NBA to loosen its restrictions. In August of 2017, NBA commissioner Adam Silver told reporters he was "very interested" in learning more about the science behind medical marijuana and was very open to allowing players to use it to recover from injury and ailments. At 2018 All-Star Weekend, Harrington spoke about the benefits of CBD in a small conference, and among those in attendance were players Kyle Lowry and Trevor Ariza, then-Cavaliers coach and former player Tyronn Lue, and executive director of the Players Association Michele Roberts. The NFL has started to explore as well, with the league and players union agreeing to jointly study marijuana as a pain management tool in 2019. In 2019, the NHL Alumni Association,  partnered with Canopy Growth for research on 100 retired players to test the effectiveness of CBD as a treatment for post-concussion neurological disorders.

Several CBD brands have used OpenSponsorship to partner with athletes to help promote their products and discuss the benefits, including Zoho

 

Zohko CBD Products & Alexis Lete Team Up

Zohko teamed up with Alexis Lete to promote their CBD energy drink and share its benefits, with Alexis sharing how it helps her relieve stress and anxiety, and shared a discount code for people to pick up some of their own. And Alexis's followers loved it- the post saw strong engagement with over 9,000 likes.

Medterra, one of the global leaders in the CBD industry, has also worked with athletes through OpenSponsorship. They have a number of sponsorships in the sports industry, including 4-time PGA tour winner Charley Hoffman and a partnership with Worldwide Golf Shops. They use OpenSponsorship to expand their athlete portfolio, including the post below:

 

A two-time Olympic track and field runner, Nick Symmonds uses Medterra's CBD cream to help relieve his ankle pain that has come as a result of his long-running career. He also included a discount code and several story posts sharing the product with his followers, and the post above racked up over 4,000 likes.

Moving Forward with Marketing CBD with Athletes

Sports fans are the perfect audience to promote CBD products to, and while the major sports leagues are not currently an option, partnering with the athletes themselves is effective as well. To learn more about how you can use OpenSponsorship to promote your CBD products and enhance your marketing strategy, book a free 15-minute call with us today!

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Why all athletes need to build their social media profiles

Jun 15, 2017 9:31:13 AM / by Priya Kapoor posted in influencer marketing, OpenSponsorship, shaq, shaquille o'neal, sharmila nicollet, social media, sponsorship, sponsorships, twitter, twitter poll, Uncategorized, athletes, athletes on social media, Basketball, brands, Golf

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Social media serves as a platform for athletes to have honest and authentic communication with their fans. It is the best way for an athlete to leave a lasting impression on his or her fans. Fans love connecting with their heroes, and social media is a great way for your presence, as an athlete, to be felt in the world.

Posting on social media with your personality apparent in the posts can humanize you as an athlete. In turn, that can make your fans even more devoted! The almost friend-like relationships athletes can create with their fans is incredible. 

As an athlete posting on social media, you control what information goes out about you by having control over your brand and the image that is perceived from the media and fans. Basically, you are marketing yourself.

Why should they create close connections to their fans? 

shaq-instagram-twitter

By posting on social media, you, as an athlete, can strengthen your relationship with you fans. And the connections you make can last a long time. Even to when you're retired.

Look at Shaquille O’Neal. He’s been retired for almost 10 years and has 14.3 million followers on Twitter and 5.4 followers on Instagram. He posts daily (sometimes even multiple times a day). Everyone knows who he is. Shaq is staying relevant to a group of people who weren’t even alive during his glory days. This is huge!

He even announced his retirement on social media on Twitter with a video. That was the bow on his social media present. That connection he created with his followers cannot be faked. He is genuine with his fans and you can tell how much they appreciate it because he is constantly conveying his larger than life personality over social media.

People are sick of unauthentic celebrity-fan relationships and prefer sincere relationships. That is why Shaq is so popular, amongst other athletes. Especially in influencer marketing.

A study by TapInfluence and Nielsen Catalina Solutions in 2016 found that influence marketing has an 11 percent higher ROI than more traditional forms of brand marketing.

Staying Relevant 

Sharmila-Nicollet

The loyal connections an athlete can make with fans and followers cannot be replicated. Companies and brands notice that and see an athlete’s fan base as a potential new market. An athlete has the ability to introduce an amazing brand to his or her devoted fanbase.

This connection can lead to Sponsorship deals for athletes.

Lastly, social media can take you places. With a loyal following, there are so many opportunities that become available to you, as an athlete. For example, Golfer, Sharmila Nicollet is able to participate in ShopRite's LPGA Classic after her fans secured her a spot. This year, the tournament organizers decided to open one more spot to an athlete with a loyal social media following. They created a Twitter poll asking which pro golfer should be invited to their tournament, and Nicollet won! The relationship she created with her followers was the only reason she was invited to the LPGA Classic. 

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Build an organic relationship with your followers and you never know where they will take you.

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DEAL OF THE WEEK (11.6.16 - 11.12.16)

Nov 11, 2016 11:47:21 AM / by Ishveen Jolly posted in Hero Women's Indian Open, Ladies European Tour, sponsorship, athlete, Beth Allen, Brand, Brand Endorsements, Endorsement, Florentyna Parker, Golf, Hero Motocorp

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So your consumers follow golf, but you don’t want to wait until the Masters in April to get into sports sponsorship? Well, events take place across the globe year round and Hero Motocorp, the largest two wheeler manufacturer in India, is hosting their annual Ladies European Tour event this week!

Along with having their name on the prestigious event (Hero Women's Indian Open), 18 players are wearing the Hero logo on their caps during the week of tournament play. Included is Florentyna Parker, who is tied for the lead at -2 after Friday.

 

Prominently feature your logo on a golfer to reach your consumers. Prominently feature your logo on a golfer to reach your consumers. (Pictured: Beth Allen)
 
Logo placement is one way that you can effectively reach a large audience through athlete sponsorship. Especially in events like these, where athletes are shown prominently on television broadcasts, your brand's logo can be seen by an incredibly large audience. A successful performance by the athlete could also mean images of them floating around social media posts and website articles, giving even more exposure to your brand. Logo placement is not the only way to capitalize, though- the athletes receive more attention on their social media accounts as well, where users may come across their post(s) endorsing your product!

These deals were reached through OpenSponsorship with all 18 players for less than what you’ve budgeted for your company holiday party!  If you are interested in golfers, tennis players, or other athletes adding your logo to their gear and endorsing your brand, visit opensponsorship.com today to create your brand profile. For help, reach out to a rep or send us an email at info@opensponsorship.com.

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