Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Opportunities in esports with Content Marketing

May 19, 2020 11:01:48 AM / by Pemba C. Sherpa posted in National Basketball Association, Parterships, Content Marketing, Brand Marketing, NBA2K League, esports, MLS Esports, Esports Marketing

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Esports, the term has become one of the hottest buzzwords in the recent years. The world of esports has been rising, thriving, and developing itself into a force that can no longer be ignored by the current juggernauts in the sports world. esports flexes its muscles with a vast number of die hard fans selling out stadiums and high stakes tournaments & leagues being viewed through various streaming platforms solely dedicated for the sport. Major sport leagues and brands all across the world have already taken notice and have started creating partnerships to jump on board. 

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Athletes on TikTok

Mar 30, 2020 4:08:57 PM / by Zack Smith posted in ad, ads opportunities, how to find sponsorship, influencer marketing, influencers, LeBron James, marketing, marketing ideas, marketing opportunities, marketing strategy, marketing tools, NBA, open sponsorship, OpenSponsorship, shaquille o'neal, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sponsorship, sponsorships, sports, sports marketing, sports marketing campaigns, sports sponsorship, sports sponsorships, sports technology for athletes, athlete endorsement, Athlete Endorsements, athlete marketing, athletes on social media, Basketball, brand deals, Brand Endorsements, brands, Endorsement, endorsements, fan engagement, National Basketball Association, trends, Tik Tok

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The Coronavirus pandemic has taken the sports world by storm, and athletes now have an unprecedented amount of time on their hands leading to an increase in the number of athletes on TikTok. Some are taking on new hobbies -see Giannis Antetokounmpo learning the guitar and Cody Zeller learning to cook and play the guitar (well, trying to). Some are doing their best to stay in shape at home- nice setup, Serge Ibaka! But most of all, athletes are more active and engaging on social media than ever before. The most interesting takeaway from this uptick in social media activity has been the increase in athletes on TikTok.

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Two OpenSponsorship Brands Are Taking Advantage Of The NBA Buzz

Oct 23, 2019 5:27:16 PM / by Matt Hochberg posted in National Basketball Association

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It is difficult to stand out on social media in 2019 - we all know this. As we discussed in this piece, brands are projected to spend more than $32 billion on social media platforms this year and already spent $442 million on influencer marketing in the second quarter of 2019 alone. To say it is difficult to get your message across may actually be an enormous understatement.

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