Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Denver Broncos Purchase- Impact On The Valuation of Sports Teams

Jun 10, 2022 9:17:16 AM / by Rohan Lulla posted in NFL Athletes, athletes on social media, Walmart


The Denver Broncos were purchased this past week by Rob Walton, one of the family owners of Walmart for a staggering $4.65 billion. The purchase is the highest sale of an American professional team, and makes Rob Walton the richest owner in the NFL. The sale of the Broncos is a significant boost for the valuations of NFL teams. The last NFL record sale of a team was in 2018 by the Carolina Panthers for a then record $2.275 billion. This indicates that the NFL as a league is bound to rise much higher in terms of valuation, and also give a major boost to the valuation of 31 other teams in the league. This would allow teams like the Dallas Cowboys who were valued last year at $6.5 billion to see a larger hike in valuation along with other large market NFL franchises. 

                                                                                                                                             New Broncos owner-Rob Walton  

                                                     Rob Walton: Buried in Walmart Casket - Everything PR

When analyzing the sports teams by market size in prospective cities, Denver ranks 16th which indicates that teams in cities like New York, Los Angeles, Chicago, and San Francisco will see a larger boost in valuation. The market size of cities is one of the leading indicators that make up how much a team is worth and the attainable potential reach to fans and audiences. More so, the most recognized professional teams such as: Real Madrid, Barcelona, Manchester United, New York Yankees and Knicks will greatly benefit as well as they will also see a spike in valuation. This sale greatly benefits sports teams across the world and is showing the large amount of money that sports continues to grow annually. The business within sports is only scratching the surface and seeing larger than life investments from all realms of businesses. 

Ten most valuable sports teams in the world after Denver Broncos sale in  record $4.65bn deal for NFL franchise


As the largest retailer in the world, Walmart and online sports retailer Fanatics created a deal in 2019 that would allow Walmart’s online site to sell sports merchandise that can be found on Fanatics as well. This allowed Walmart to make a heavy push as one of the largest sports retailers over the past few years. With the established exposure that Walmart has with Fanatics and a potential expansion with the Denver Broncos, Walmart can expand its operations and opportunities into the world of sports further. Walmart’s exposure into the world of fashion and sports has expanded in recent months, Opensponsorship had the opportunity to work with Walmart on numerous campaigns which has helped grow exposure into the world of sports. Deals with Walmart include the likes of:Seattle Seattle Seahawks Pro Bowler Jamal Adams, Dallas Cowboys star Micah Parsons, Chicago Bears Quarterback Justin Fields, Eagles Running back Miles Sanders, Cleveland Browns defender Myles Garrett, and 49ers Wide Receiver Deebo Samuel amongst others. Opensponsorship continues to connect colliding worlds, with the sale of the Denver Broncos at a record high fee, the future of sports is bound to expand in new directions and generate higher levels of growth and opportunity.

                                                                    Miles Sanders x Walmart     




                                      Myles Garrett x Walmart 



                                                                        Deebo Samuel x Walmart





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Top Vegan Athletes on OpenSponsorship

Jun 28, 2021 11:51:05 AM / by Tracey Wilson posted in Influencer, influencers, NFL Athletes, open sponsorship, OpenSponsorship, sports, sports marketing, sports sponsorships, athlete, athlete influencer, athlete marketing, athletes, Fitness, fitness influencers, Social Media Marketing, sustainability, vegan, healthy lifestyle


Every athlete has a diet that works for them, but being healthy and fueling their body is key to their success. There has been a growing number of athletes who have moved to a more vegetarian or vegan lifestyle. Many of the athletes who have made the diet and lifestyle change now swear by it. This is not an easy change as professional athletes need to work with nutritionists to ensure they have the proper balance in their diet that would enable them to maintain their physique and to maintain a high level of performance for their sport. In fact a study published in 2015 in the American Journal of Health Promotion found that a plant-based diet can boost physical health and emotional well-being. As the lifestyle change has brought positives to many of the athlete's lives they often share recipes etc. with their fans and teammates.

“My clients see so many benefits to eating a plant-based diet that postseason, they don’t go back to eating as an omnivore or a carnivore,” Barbara Lewin, RDN, CSSD, LDN, a sports nutritionist who works with professional athletes noted.

Here are some of the top vegan athletes on OpenSponsorship.

Julia Hubbard


Julia Hubbard has had a varied but successful athletic career, having competed as a Great Britain Bobsleigh athlete and Sprinter, bodybuilder, and Natural Pro with several federations. Hubbard has won three Natural World titles, three Natural universe titles, three Natural Olympia titles, and multiple British and Regional titles. Hubbard was a vegetarian for much of her life but went full vegan after a sever back injury from a bobsleigh crash, after which she has been quoted as saying,  “I had thought about going vegan many times but always thought it would be too difficult as an athlete and with traveling a lot. The turning point was my health. Now I wish I’d made the switch sooner!” In addition to her athletic achievements she has qualified as a Vegan Nutritionist, having a Degree in Physiology and Sports Science, Nutrition diploma and Personal Training qualifications.

Hunter Reese

Hunter Reese is an American tennis player and current ATP tour competitor who won the NCAA doubles championship and was ranked #1 in the NCAA doubles. He also competed in the 2014 US Open alongside partner Peter Kobelt after receiving a wildcard into the men's doubles draw. Reese has had some hurdles in his college career so it was not until 2019 that Reese became vegan, but has already begun to see some benefits, "I noticed a difference in my energy level and am more conscious of things I am putting into my body since becoming vegan. I was never a morning person and now I can wake up much easier. So I would say there has been an indirect benefit to my performance."

TJ Barnes

TJ Barnes has been a successful defensive tackle who has played in the NFL for the New York Jets, Buffalo Bills, Kansas City Chiefs, and the XFL New York Guardians. In 2018 he missed an opportunity to join the WWE because of his weight and poor eating habits, which is why he decided to go vegan saying, "I told myself I needed to change the way I eat because at the route I was going it was going to put me in an early grave. So I went Vegan!" He has since been able to loose weight, getting healthy, and he continues to look to the future.

Agnes Muljadi

Agnes Muljadi is a ballerina, actress, filmmaker and vegan influencer. Muljadi classically trained at Julia Bourlina Classical Ballet in Studio City, California, and has co-produced two independent films. She first began the vegan lifestyle in 2014 for health reasons, and has found that it has had additional benefits, "I tell everyone that the vegan life-style has greatly benefited me as an athlete. I’ve always said that I felt like I was given a new body after I became vegan. My stamina, endurance and energy levels have really improved. I also happily lost some weight after I transitioned to veganism." Her social influencer status has been bolstered by her dance photos and sustainable/vegan lifestyle content, which continue to bring in new and exciting dance opportunities.

Leger Douzable

Leger Douzable has had the opportunity to play for several teams within the NFL, including the New York Giants, Jacksonville Jaguars, New York Jets, Buffalo Bills, and San Francisco 49ers. Douzable is such a fan of the plant based diet that he shares his favorite recipes with his fans, such as his Vegan Strawberry Cream Cheese Stuffed French Toast.

Martina Leal


Martina Leal, originally from Brazil, is a martial artist and fitness coach, who has also been a positive promoter of the vegan lifestyle through her social media accounts. In addition to working with her clients she enjoys training in Jiu Jitsu and running. She loves to cook her vegan recipes and understands the importance of keeping the body moving. Martina has bachelors of physical education with specialization in ginastica natural.

Josh Powell

Josh Powell is now part of the Big3, but he has a had a long and successful career within the NBA, having played for the Dallas Mavericks, Golden State Warriors, and LA Lakers. Powell is also a two time NBA Champion, FIBA Intercontinental Cup Champion, EuroLeague Champion, and WBA Champion. Powell has gained a real appreciation for healthy living, which is why he has been following a plant based vegan diet for about three years now.

Evan Engram

Evan Engram played for Ole Miss through college, and drafted into the NFL in 2017 where he has played for the New York Giants. Engram has also been been part of the PFWA All-Rookie Team and participated in the 2020 Pro Bowl. Since shifting to a plant based diet Engram has been able to continue to eat the large portions needed to fuel his body and continues to perform at a top level, which is why he sees it as, “a little investment but I think it’s pretty worth it."

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