Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

MEET CHARLIE TURNER HEAD OF OUR U.K. TEAM

Apr 28, 2022 10:30:00 AM / by OpenSponsorship posted in open sponsorship, sports innovation, sports innovation for athletes, Brand Endorsements

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The Next stage

Feb 21, 2022 10:51:10 AM / by James Waters posted in marketing opportunities, open sponsorship, Brand Endorsements, Foundations, retired

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The Next Stage: 8 Retired Athletes Doing Good in the World

The news is always full of professional athletes using their huge incomes from play and endorsements for lavish over-the-top lifestyles, but that’s not the only game in town. The majority of pro athletes play their part, live their lives, and spend their salaries wisely. 

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The Future is Female

Feb 8, 2022 11:58:08 AM / by J F posted in marketing ideas, marketing opportunities, open sponsorship, Brand Endorsements, Investors, women, female athletes, WNBA, Draymond Green, Pay gap, International women's day

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22 Seasons = 7 rings

Feb 2, 2022 9:00:20 AM / by J F posted in marketing opportunities, NFL Athletes, open sponsorship, Tom Brady, Ugg, Under Armour, Brand Endorsements, Professional Athletes

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It is a bitter sweet time now that "The Greatest" according to Russell Wilson, NFL Seattle Seahawks QB, Tom Brady has entered retirement from his 22 season long career. After an outstanding twenty years with the New England Patriots and two seasons with the Tampa Bay Buccaneers, Brady has decided it is time to hang up his hat and move on. 

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4 Reasons Athletes are the Best Ambassadors for Real Estate

Jan 31, 2022 7:06:53 AM / by J F posted in marketing opportunities, open sponsorship, brand ambassador, Daniela Zohlman, Real estate, Baron Davis, Athlete relocation

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Top 4 Reasons Athletes are the Best Real Estate Ambassadors

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Health Is wealth

Jan 12, 2022 8:30:30 AM / by J F posted in open sponsorship, Health, Pro Athletes, Diets

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Health is Wealth for Pro Athletes

 

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The Power of Female Athletes on Social Media

Jul 8, 2021 3:21:54 PM / by Tracey Wilson posted in Influencer, influencer marketing, instagram, marketing ideas, Marketing Recommendations, open sponsorship, Social Insights, social media, sports, sports marketing, twitter, athlete, athlete endorsement, athlete influencer, athlete marketing, athletes, endorsements, fan engagement, trends, Tik Tok, youtube, TikTok, soccer, fitness influencers, Social Media Marketing

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Social media has become an integral part of a professional athlete's career and female athletes seem to possess some of the larger followings, giving them strong influence. Not only can this help the individual athlete but it can be a powerful tool in highlighting women's sport, bringing more interest and additional coverage.  Female athletes can also evoke change in other ways by being an influencer, such as by using their own personal stories to inspire others. “The stakeholders on the commercial side of sports are constantly searching for the next frontier, the next growth play,” Dan Cohen, who leads sports marketing company Octagon’s media rights consulting division, said in an email. “It is clearly women’s sports.”

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Top Vegan Athletes on OpenSponsorship

Jun 28, 2021 11:51:05 AM / by Tracey Wilson posted in Influencer, influencers, NFL Athletes, open sponsorship, OpenSponsorship, sports, sports marketing, sports sponsorships, athlete, athlete influencer, athlete marketing, athletes, Fitness, fitness influencers, Social Media Marketing, sustainability, vegan, healthy lifestyle

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Every athlete has a diet that works for them, but being healthy and fueling their body is key to their success. There has been a growing number of athletes who have moved to a more vegetarian or vegan lifestyle. Many of the athletes who have made the diet and lifestyle change now swear by it. This is not an easy change as professional athletes need to work with nutritionists to ensure they have the proper balance in their diet that would enable them to maintain their physique and to maintain a high level of performance for their sport. In fact a study published in 2015 in the American Journal of Health Promotion found that a plant-based diet can boost physical health and emotional well-being. As the lifestyle change has brought positives to many of the athlete's lives they often share recipes etc. with their fans and teammates.

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Influencer Marketing in Sport

Jun 3, 2021 10:19:46 AM / by Tracey Wilson posted in Influencer, influencer marketing, influencers, marketing, marketing strategy, open sponsorship, Russel Westbrook, social media, sports, sports marketing, athlete, athlete influencer, athletes, athletes on social media, Fashion, Fitness, Social Media Marketing

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The sports industry and its athletes have expanded their reach to the point of becoming influencers of fashion, lifestyle, fitness, and much more. Athletes can be a great resource to a brand and campaign in their ability to reach and connect with their fans and followers in a way that is hard to rival. In fact, the sports industry and market has been continuously growing, especially in this past decade, and is expected to grow by an additional 6%, reaching nearly $1,809.8 billion by 2022. The industry has grown in a way that has highlighted specific athletes and even enabled them to become household names as fashion and lifestyle icons. Much of this has been achieved through social media where athletes showcase more aspects of their lives and directly connect with their fans. Instagram drove more than $430M in Maximum Ad Value (MAV) during the first 9 months of 2019 with a 68% total value driven by sport properties and influencers.  Sports fans are a passionate consumer group who follow their favorite teams and athletes on various platforms where they see all the brands their favorite athletes associate with on and off the field. This is particularly true for youth because 32% of 13-36-year-olds, and 39% of 13-36-year-old males, follow athletes on social networks.

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The Influence of TikTok Partnerships on Athletes

May 19, 2021 11:03:09 AM / by Riley Hicks posted in open sponsorship, athletes on social media, TikTok

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As of January 2021, TikTok has 73.7 million active users worldwide, and it's just getting started. The app is projected to increase to having almost 90 million users by 2024. With this rapid growth, new users are joining every day to create a fanbase like Charli D’Amelio or enhancing their following like Russel Wilson. TikTok’s algorithm makes it easy for you to go from zero to one million followers in just 24 hours. Videos show up on users’ “For You” pages that closely match their interests based on videos they have previously watched or liked. The app shortly becomes addictive as each video is only 15-60 seconds long, just enough to grab your attention and send you on your way to the next. 

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