4 reasons why Athletes are a good strategy when launching a new website

1. Putting an athlete image on the website above the fold / in the hero image can reduce bounce rates

Starting a new website/ brand can often be hard to do. Currently, there are so many fake or uncredited websites. When creating a new website, adding reasons and things to the page can help it feel like a real page. Athletes are great ways to add credibility to your website. Placing an image of the athletes above the fold/ in the hero image can help reduce bounce rates, especially working with an athlete to do a quick video endorsing the launch of your new site. Athletes are often most credible as they can be easily looked up or are often already heard of. The sports world is massive and there are so many great athletes out there that cannot wait to be a part of a brand or company that represents who they are as athletes and also personally. 

2. Athletes can help to promote the new website through social and push traffic to you

Social media is a main component of our generation today. It is almost essential for companies and brands to have social media accounts in order to be successful. Using a professional athlete to promote your website can be game changing. They can reach many different target audiences and also in large amounts. Professional athletes can post on their social media promoting the product, service, or website. Again, it gives a massive weight of credibility!

3. Athletes bring credibility - having an athlete testimonial page can help to drive conversion

Testimonials are very important on any website. This is a moment for future customers to be able to witness and see how a product or service has been successful and how it can be beneficial in their lives. For customers, to see a professional athlete give their account for how a product or service benefited them can ultimately lead to new sales and customers. Once someone hears that a credible person used the product or service, they are often more prone to purchase it. Fun fact: Sports fans are 164% more likely to buy a product after an athlete they love mentions it.

4. Athletes are relevant to a wide audience - male, female, young, and old.

Through OpenSponsorship, you can easily choose from our roster of athletes to appeal to your brand's target audience. As mentioned above, an athlete's following can be large and can reach many different target audiences. Depending on your brand you can find a specific athlete that can help promote and endorse your brand based on their audience. Athletes are also more reliable because their following is often verified and all considered to be “real” follows. For example, if you are interested in a demographic of young adults between the ages of 18-26, then you are able to see that through our statistics of their following on our page.

OpenSponsorship is the largest digital marketplace making it easy for brands to partner with athletes. As you go onto our platform, you will be able to filter through 12,000+ athletes across 160 sports (including over 50% of the NFL and NBA) to help you select a specific athlete to help your brand or company excel. We support clients like Walmart, Sperry, FanDuel, and ESPN. We recently closed a $4.5M growth round, and are backed by NBA team owners, athletes, notable VCs, and world class accelerators.

Health is Wealth for Pro Athletes

There are many athletes who focus on exercise and recover and overlook the importance of diet. This does not mean that they exercise too much, but rather that they are not fueling their body in order to do sufficient amounts of exercise.

Health is wealth when it comes to an athlete's lifestyle. It can be essential for healthy competition and physical physique. Creating a balanced lifestyle can separate you from other professionals in their field. Some athletes choose to change their lifestyle, including their diet. Many athletes are eliminating dairy, gluten, and even meats from their diets. But there has been much success. While it may seem that even professional athletes have the healthiest diets, that is not the case. It can take years into their career to realize how important their diet is and how it affects their performance on the court or field. They also have noticed that balancing home life, physical training, and mental health also causes them to be truly healthy and well rounded. 

In this article, there are many ways that athletes maintain their physique and lifestyles. But it is evident that creating healthy diet habits can be number one on the list. Athletes that have made these changes swear by them! Lets see some OpenSponsorship athletes and their stories why:

Candace Parker

Candace Parker is the reigning WNBA champion. While her track record has been impressive since college at the University of Tennessee, she topped it off with a WNBA championship title, MVP title, and also 2021 Female Athlete of the Year. So how did she win a championship after being in the league for 13 years and being a mother? Her diet! 

Eli Manning 

After 14 seasons, Eli Manning managed to stay in the NFL at age 37. As a New York Giants starting quarterback he is not the biggest, most chiseled, and bulky player on the field. But many teammates would describe him as the most in fit and chiseled 37 year old on the field. His guilty pleasure is french fries, but he sticks to a very strict healthy and proper diet that helps him gain and lose the proper weight during the season and the off season. 

Martina Leal 

Martina Leal, originally from Brazil, is a martial artist and fitness coach, who has also been a positive promoter of the vegan lifestyle through her social media accounts. In addition to working with her clients she enjoys training in Jiu Jitsu and running. While she did earn a bachelors degree in physical education, she loves cooking vegan recipes and understand the importance of healthy nutritional choices for her body.

Hunter Reese 

​​Hunter Reese is an American tennis player and current ATP tour competitor who won the NCAA doubles championship and was ranked #1 in the NCAA doubles. He also competed in the 2014 US Open alongside partner Peter Kobelt after receiving a wildcard into the men's doubles draw. Reese has had some hurdles in his college career so it was not until 2019 that Reese became vegan, but has already begun to see some benefits, "I noticed a difference in my energy level... as I was never a morning person."

Javale McGee

Javale is a three time champion with the Golden State Warriors. But being in the NBA at the age 33 is almost unheard of. Due to the wear and tear on their bodies, it is essential to maintain the most healthy lifestyle to be able to perform day in and out. Javale chose to go vegan in 2016, and has not looked back since. It initially was to lose weight fast, but quickly developed a love for all things vegan and how the diet made him feel on the daily.