Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

The Power of Female Athletes on Social Media

Jul 8, 2021 3:21:54 PM / by Tracey Wilson posted in Influencer, influencer marketing, instagram, marketing ideas, Marketing Recommendations, open sponsorship, Social Insights, social media, sports, sports marketing, twitter, athlete, athlete endorsement, athlete influencer, athlete marketing, athletes, endorsements, fan engagement, trends, Tik Tok, youtube, TikTok, soccer, fitness influencers, Social Media Marketing

0 Comments

Social media has become an integral part of a professional athlete's career and female athletes seem to possess some of the larger followings, giving them strong influence. Not only can this help the individual athlete but it can be a powerful tool in highlighting women's sport, bringing more interest and additional coverage.  Female athletes can also evoke change in other ways by being an influencer, such as by using their own personal stories to inspire others. “The stakeholders on the commercial side of sports are constantly searching for the next frontier, the next growth play,” Dan Cohen, who leads sports marketing company Octagon’s media rights consulting division, said in an email. “It is clearly women’s sports.”

Read More

UEFA Euro 2020 Athletes on OpenSponsorship

May 25, 2021 11:51:21 AM / by Tracey Wilson posted in Sponsor, football, soccer, Euro 2020, UEFA

0 Comments

European soccer has been a positive outlet from the stresses of this past year, and the UEFA Euro 2020 tournament is another opportunity to sponsor some stand-out athletes popular both regionally and internationally. This is the first time that the tournament will be held in more than two countries, with half of the countries hosting an international tournament for the first time. The tournament will also be celebrating its 60th anniversary and projecting that it will have over 5 billion live viewers. So, this is a great opportunity to reach an audience excited to be back in stadiums and engaged with their favorite sport and athletes. 

Read More

Why Female Soccer and USWNT Players Are Great Athletes to Sponsor

May 28, 2020 2:25:23 PM / by Rachel Beran posted in influencer marketing, sports, women in sports, athlete marketing, soccer

0 Comments

A combined 1.12 billion people around the world watched the 2019 FIFA Women’s World Cup tournament. In addition, more than 260 million viewers watched as the USWNT team played with confidence, strength and unity in a 2-0 victory over the Netherlands to seal their fate as 2019 World Cup winners. The team and players have garnered respect and admiration from fans across the world and continue to prove why they deserve it: One of the many reasons why these athletes make great sponsorship partners.

Read More

Top 10 Mexican Athlete Influencers

Apr 27, 2020 2:05:58 PM / by Zack Smith posted in influencer marketing, influencers, instagram, sports sponsorship, twitter, football, cinco de mayo, soccer, boxing, new york giants

0 Comments

Cinco de Mayo, commonly thought of as Mexico's Independence Day (this isn't true), is a holiday that celebrates the country's underdog victory at the Battle of Puebla against France in 1862. Nowadays, the holiday has spread to the United States as well and is often associated with tacos and tequila, but the true meaning of the day is to celebrate the rich history and heritage of Mexico.

Read More

Subscribe to Email Updates

Lists by Topic

see all

Posts by Topic

See all

Recent Posts