It’s official, the start of the 2020-21 MLB season has been pushed back to June 2020. We took this chance and looked at what some of our Opensponsorship MLB athletes are up to during what was supposed to be the beginning of their seasons. Even with the season on hold, the digital presence of our athletes through their social media accounts have been stronger than ever.
A lot goes into what builds an athlete's brand. This starts, of course, with accomplishments in their sport. Strong performance and accolades can put an athlete in the spotlight and get people to talk about them and become fans of theirs. However, the athlete's presence outside of their performance on the field can go a long way to taking their personal brand to the next level and turn them into stars.
The Coronavirus pandemic has taken the sports world by storm, and athletes now have an unprecedented amount of time on their hands leading to an increase in the number of athletes on TikTok. Some are taking on new hobbies -see Giannis Antetokounmpo learning the guitar and Cody Zeller learning to cook and play the guitar (well, trying to). Some are doing their best to stay in shape at home- nice setup, Serge Ibaka! But most of all, athletes are more active and engaging on social media than ever before. The most interesting takeaway from this uptick in social media activity has been the increase in athletes on TikTok.
Here at OpenSponsorship we love working with a variety of different athletes each with their own unique interests. Having so many wonderful athletes with such a diverse range of passions lets us match the right brand with the right athlete. One of the most popular interests among our athletes is family. Athletes love including their families in their social media and fans don’t seem to mind either. Here is a list of our top 5 family-oriented athletes:
For brands evaluating new marketing channels today, a big question is whether to go with an influencer marketing agency or an influencer marketing platform.
Many of our clients call us the influencer marketing platform for athletes / sports, and given that about 80% of our deals involve athletes posting on social media, and about 60% of our deals only involve social media content ... I'd say that we are definitely a good solution for influencer marketing managers looking to engage athletes within their marketing channels.
Please allow me to introduce myself. My name is Jason Severiano Lampkin - that's me in the picture above - and I'm one of the new interns here at OpenSponsorship. Though many - if not all of you - will never have even heard of me, there once was a time when people thought the world would never forget my name. Instead, I became the man that many never even get the chance to know.
Last week, we helped one of our brands (Trago) work with one of our athletes (Amanda Ruller) for an amazing social media post.
Manchester City's 2007/08 season started with new owner Thaksin Shinawatra splurging £30 million by adding eight relatively high-profile players to the first team squad. The main source of the funds? The Thai billionaire businessman's bulging wallet. Sure, the teams sponsorship agreements helped, but secondary shirt sleeve sponsorship, which would have added another stream of income, hadn't even been considered. In fact, the idea hadn't even been considered in the entire soccersphere.
Looking to make a quick buck? All you have to do is create a sport, and have it become America’s greatest past time. Sounds easy right? The MLB as a whole is thriving when it comes to sponsorship revenues. In 2016 it was estimated that sponsorship dollars from the top 9 companies involved with the MLB would reach $360-400 million. This number is solely league revenue and does not include individual team and stadium/property sponsorship. When adding those categories to the grand total, it is estimated sponsorship revenues would reach nearly $800 million by the end of the 2016 season.