In this age of digital content, authenticity reigns supreme. Now more than ever, brands from all industries have made it a priority to align themselves with the lifestyle of their target audience. Brand marketing strategies have centered around creating content that reflects the products and services being placed seamlessly around authentic content. When we speak of digital content, we are talking about videos, photos, and any other pieces of produced proprietary media. In regards to authenticity with digital content, there is a brand that I would like to highlight in this article, and that brand is YETI. YETI is a brand that manufactures outdoor lifestyle products such as ice chests, coolers, stainless-steel drinkware, and other related accessories. When it comes to brand alignment, YETI is far above its competitors.

It’s official, the start of the 2020-21 MLB season has been pushed back to June 2020. We took this chance and looked at what some of our Opensponsorship MLB  athletes are up to during what was supposed to be the beginning of their seasons. Even with the season on hold, the digital presence of our athletes through their social media accounts have been stronger than ever. 

Sponsorship of sports events has been a strategy in place for decades, however with the rise of digital marketing some marketers think event sponsorship is outdated - not the case! Sponsorship of sports events is more relevant, alive and effective as ever, thanks to a big need for brands to directly connect with their customers; get their products into the hands of customers and win trust and loyalty.