Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Athletes on YouTube

Apr 2, 2020 7:33:30 PM / by Zack Smith posted in social media, sponsoring athletes, sponsorships, sports marketing, sports sponsorships, women in sports, Parterships, trends, alex bregman, youtube, serge ibaka

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              Often times, professional athletes are known more for what they do in their given sport than for what they do in their personal lives. They spend so much of their time in the spotlight and they make more headlines for the accomplishments on the field. However, off the field, these athletes are the same as their fans. They have their own interests and hobbies that they enjoy doing in their free time, they crack the same jokes with their teammates and friends, and they binge-watch the same Netflix shows as the rest of us.

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Athletes on TikTok

Mar 30, 2020 4:08:57 PM / by Zack Smith posted in ad, ads opportunities, how to find sponsorship, influencer marketing, influencers, LeBron James, marketing, marketing ideas, marketing opportunities, marketing strategy, marketing tools, NBA, open sponsorship, OpenSponsorship, shaquille o'neal, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sponsorship, sponsorships, sports, sports marketing, sports marketing campaigns, sports sponsorship, sports sponsorships, sports technology for athletes, athlete endorsement, Athlete Endorsements, athlete marketing, athletes on social media, Basketball, brand deals, Brand Endorsements, brands, Endorsement, endorsements, fan engagement, National Basketball Association, trends, Tik Tok

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The Coronavirus pandemic has taken the sports world by storm, and athletes now have an unprecedented amount of time on their hands leading to an increase in the number of athletes on TikTok. Some are taking on new hobbies -see Giannis Antetokounmpo learning the guitar and Cody Zeller learning to cook and play the guitar (well, trying to). Some are doing their best to stay in shape at home- nice setup, Serge Ibaka! But most of all, athletes are more active and engaging on social media than ever before. The most interesting takeaway from this uptick in social media activity has been the increase in athletes on TikTok.

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Our Top 5 Family-Oriented Athletes

Oct 18, 2019 11:22:46 AM / by Andre Maman posted in social media, social media athletes, sponsored athletes, sponsorships, sports innovation, sports marketing

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Here at OpenSponsorship we love working with a variety of different athletes each with their own unique interests. Having so many wonderful athletes with such a diverse range of passions lets us match the right brand with the right athlete. One of the most popular interests among our athletes is family. Athletes love including their families in their social media and fans don’t seem to mind either. Here is a list of our top 5 family-oriented athletes:

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Why all athletes need to build their social media profiles

Jun 15, 2017 9:31:13 AM / by Priya Kapoor posted in influencer marketing, OpenSponsorship, shaq, shaquille o'neal, sharmila nicollet, social media, sponsorship, sponsorships, twitter, twitter poll, Uncategorized, athletes, athletes on social media, Basketball, brands, Golf

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Social media serves as a platform for athletes to have honest and authentic communication with their fans. It is the best way for an athlete to leave a lasting impression on his or her fans. Fans love connecting with their heroes, and social media is a great way for your presence, as an athlete, to be felt in the world.

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The UFC Revolution is Being Televised

Nov 15, 2016 11:59:54 AM / by Ishveen Anand posted in Joe Warren, Las Vegas, Matt Brown, Monster Energy, Reebok, Rolls Royce, Ronda Rousey, sponsorships, Toronto, UFC, UFC 206, UFC 207, Brand Endorsements, Conor McGregor, endorsements

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If you didn’t know who UFC star Conor McGregor was when we gave his video game appearance a shout out in our blog post last week, chances are that you became aware of him over the weekend. Despite being 5’9”, he has become a giant within the UFC along with the gold standard for sports sponsorship.

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Deal of the Week (10.9.16 - 10.15.16)

Oct 17, 2016 10:34:23 AM / by Ishveen Anand posted in instagram, jeremy lane, likes, members, reposts, retweets, seahawks, seattle, sponsorships, super bowl, twitter, Brand Endorsements, deals, downloads, endorsements, fanwide, funding

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On Tuesday, October 11th, Seattle Seahawks (NFL) cornerback Jeremy Lane posted to both Instagram and Twitter on behalf of our newest member - FanWide. FanWide is a social network for sports fans that organizes viewing parties for every team in every city.

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Feminine Products and Sponsorship

Aug 23, 2016 10:16:44 AM / by Katie Vella posted in sponsorships, Uncategorized, women in sports, Female products

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Recently, OpenSponsorship was in the middle of creating a deal between a female athlete and what we thought was a makeup wipe brand. It was only when we got a call from the athlete’s agent that we realized that the brand, SweetSpot labs, makes cleaning wipes and soaps for vaginas, not faces. That led us to think about where feminine products fit in to the sponsorship world.

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