The Coronavirus pandemic has taken the sports world by storm, and athletes now have an unprecedented amount of time on their hands leading to an increase in the number of athletes on TikTok. Some are taking on new hobbies -see Giannis Antetokounmpo learning the guitar and Cody Zeller learning to cook and play the guitar (well, trying to). Some are doing their best to stay in shape at home- nice setup, Serge Ibaka! But most of all, athletes are more active and engaging on social media than ever before. The most interesting takeaway from this uptick in social media activity has been the increase in athletes on TikTok.

CBD has become a major buzzword across many different industries. From sports to food it seems CBD has a new use every day. I am sure you are wondering if this cannabinoid extract is really all that; can CBD really be effective in so many different ways? The answer across the board seems to be a resounding yes. In one study examining the effect of CBD on cortisol levels cannabidiol (CBD) caused a significant drop in levels of the stress hormone after administration. In another study examining the antipsychotic effects of CBD, it was discovered that cannabidiol is a well tolerated treatment for people suffering from schizophrenia as it has several antipsychotic properties. Clearly CBD is more than just a buzz word thrown around by companies trying to sell a product. So we know the stuff works, the next question is how do we market it to consumers?

Here are 4 strong ways to get results from your CBD marketing strategy:

The idea of your company adding sports sponsorships is finally a doable one. We allow companies of any size to connect with professional athletes and create sponsorship deals. Sponsorships were once reserved for the biggest companies and the biggest athletes ... but now, the barriers have been broken down. 

In the past, we've covered why you should invest in sports sponsorship and how to handle those sponsorship deals effectively. Today we want to present you with actual examples of what this looks like to inspire your own influencer marketing strategy. 

Let's start this off by saying that I'm sure all of OpenSponsorship's athletes have their own unique style and just because I chose these people in specific as OpenSponsorship's Top 4 Most Fashionable Athletes, does not mean it was an easy decision. It also does not mean that my opinion should be taken as fact, because, well, I've worn the same pair of beat up Adidas sneakers for 4 years now so what do I know? Anyway, now that we've gotten past the disclaimer, let's get to it.

With Mother's Day right around the corner, everyone wants to find the perfect gift to show appreciation for the #1 lady if your life, your Mom. With several influential and popular athlete moms using OpenSponsorship for product sponsorship, why not create a Mother's Day-themed deal? Free product gifting deals on social media are very common on OpenSponsorship and are a great way to promote your product, especially during Mother's Day when these athletes' engagement will be at peak performance. Sponsor these athlete moms during Mother's Day:

In the current landscape of professional sports in the US, we have targeted the most successful sports cities and their athletes. From the defending champion Golden State Warriors to the Super Bowl winning Philadelphia Eagles, we have 50+ athletes from the San Francisco/Bay Area, Philadelphia and Boston looking to connect for sponsorship opportunities through our marketplace at OpenSponsorship.com. These deals mainly revolve around digital content and social media, which allows you to promote your brand on Instagram, Facebook, Twitter or Youtube. With all these great opportunities available, why not sponsor professional athletes from Top Sports Cities!

With the NBA Playoffs 2018 starting tomorrow, why not add a spark to your marketing: sponsor the best NBA athletes during the NBA playoffs.

Today we discuss how and why brands should be thinking about creating athlete long term deals. The presence of athlete influencer marketing has evolved immensely over the last couple of years and includes both short term and one off deals, as well as athlete long term deals. Rare are the days where one can scroll down their social media feed without seeing at least one sponsored post, and we like it - it gives our athletes more of a personality!