Desert Hawks. Red Hawks. Nighthawks. Any way you cut it, the NHL expansion team in Las Vegas is going to have a pretty cool name.
Katie Vella
Recent Posts
Las Vegas' First Pro Team: What it Means to Sponsors
Aug 30, 2016 12:19:10 PM / by Katie Vella posted in Hockey, Las Vegas, NHL, sponsorship, Uncategorized
Build Your Brand: Social Media Webinar for Athletes
Aug 25, 2016 2:46:06 PM / by Katie Vella posted in Neal Schaffer, social media, sponsors, Uncategorized, webinar, athletes, brand building
Do you want more social media followers? Do you want to attract sponsors?
Athletes' Passions, Hobbies, and Non-Profits
Aug 25, 2016 1:59:47 PM / by Katie Vella posted in hobbies, non-profits, pets, sponsorship, sports, Uncategorized, athletes, Fashion
When we think of an athlete, naturally we think of their sport. They’re known for competing, for their accomplishments and their success in their field. They get sponsors like Nike and Gatorade because that’s the easy connection to make. But athletes do in fact have lives outside of sports. When they’re not training or competing, they have hours to dedicate to other passions and hobbies. We often don’t see that side of athletes, and might not even know of their interests off the field, but their hobbies can provide a unique sponsorship opportunity for the brands that aren’t Nike.
6 NFL Sponsorship Facts
Aug 24, 2016 10:36:21 AM / by Katie Vella posted in NFL, pepsi, sponsored athletes, Sports Sponsor, Uncategorized, Verizon, coca cola, gatorade
2. The NFL made $1.2 billion in sponsorships last season (2014-2015). That’s more than any other pro league in North America. The money came from new deals in 2015 with Hyundai and Dannon, as well as standing partnerships with 30 other brands including Pepsi, Verizon, and McDonalds.
Feminine Products and Sponsorship
Aug 23, 2016 10:16:44 AM / by Katie Vella posted in sponsorships, Uncategorized, women in sports, Female products
Recently, OpenSponsorship was in the middle of creating a deal between a female athlete and what we thought was a makeup wipe brand. It was only when we got a call from the athlete’s agent that we realized that the brand, SweetSpot labs, makes cleaning wipes and soaps for vaginas, not faces. That led us to think about where feminine products fit in to the sponsorship world.
5 Unusual Sports You Don't Want to Miss at Rio
Aug 3, 2016 4:37:39 PM / by Katie Vella posted in Rio 2016, sports, sports sponsorships, Uncategorized, USA
1. Canoe/Kayak
Canoeing and Kayaking are the summer versions of downhill skiing. There are two different types of events. The first are sprints which are purely speed races held in calm waters. The first one to cross the finish line wins. Slaloms on the other hand are not so simple. Competitors must pass through gates on their way through the whitewater course, going through some against the current, with time penalties for touching and missing gates. While navigating the tricky course, they must avoid obstacles in their paths.
Capabilities & Opportunities
Jul 20, 2016 4:07:43 PM / by Katie Vella posted in Uncategorized
Female Brands Missing Opportunity in Sports
Jul 7, 2016 10:27:09 AM / by Katie Vella posted in Uncategorized
Why Brands Should Sponsor Athletes Instead of YouTube Stars
Jul 5, 2016 3:59:54 PM / by Katie Vella posted in influencers, sponsored athletes, sponsorship, Uncategorized, athletes
Becoming YouTube famous is a modern phenomenon. With just a computer and a camera, you can broadcast your face around the world. YouTubers have quickly grown to a new level of fame, rivaling that of athletes and celebrities. However, even in the ever-changing world that we live in, the presence and influence of athletes are immutable.