Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Athletes on TikTok

Mar 30, 2020 4:08:57 PM / by Zack Smith posted in ad, ads opportunities, how to find sponsorship, influencer marketing, influencers, LeBron James, marketing, marketing ideas, marketing opportunities, marketing strategy, marketing tools, NBA, open sponsorship, OpenSponsorship, shaquille o'neal, social media, social media athletes, Sponsor, sponsored athletes, sponsoring athletes, sponsors, sponsorship, sponsorships, sports, sports marketing, sports marketing campaigns, sports sponsorship, sports sponsorships, sports technology for athletes, athlete endorsement, Athlete Endorsements, athlete marketing, athletes on social media, Basketball, brand deals, Brand Endorsements, brands, Endorsement, endorsements, fan engagement, National Basketball Association, trends, Tik Tok

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The Coronavirus pandemic has taken the sports world by storm, and athletes now have an unprecedented amount of time on their hands leading to an increase in the number of athletes on TikTok. Some are taking on new hobbies -see Giannis Antetokounmpo learning the guitar and Cody Zeller learning to cook and play the guitar (well, trying to). Some are doing their best to stay in shape at home- nice setup, Serge Ibaka! But most of all, athletes are more active and engaging on social media than ever before. The most interesting takeaway from this uptick in social media activity has been the increase in athletes on TikTok.

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Why all athletes need to build their social media profiles

Jun 15, 2017 9:31:13 AM / by Priya Kapoor posted in influencer marketing, OpenSponsorship, shaq, shaquille o'neal, sharmila nicollet, social media, sponsorship, sponsorships, twitter, twitter poll, Uncategorized, athletes, athletes on social media, Basketball, brands, Golf

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Social media serves as a platform for athletes to have honest and authentic communication with their fans. It is the best way for an athlete to leave a lasting impression on his or her fans. Fans love connecting with their heroes, and social media is a great way for your presence, as an athlete, to be felt in the world.

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Why Social Media is key in Athlete Sponsorship & Endorsement

Nov 16, 2016 9:59:50 AM / by Angelique Martinez posted in apple sports, nike, nike sports, open sponsorship, social media, social media athletes, sponsored athletes, sponsoring athletes, sports brands, Uncategorized, brands, endorsements

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This post is originally written by Jenn Mamajek

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NFL Athlete vs. Fashion Blogger - The ROI Game

Oct 11, 2016 12:12:16 PM / by Ishveen Anand posted in 1800 flowers, influencer marketing, mike and mike, NBA, NFL, orbit gum, photoshoots, pr, social media, tryrann manthieu, Uncategorized, athlete marketing, brands, Demarcus Ware, five four club

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Don’t just reach your target audience, encourage them to engage with your brand. Athlete marketing campaigns are extremely successful. Here’s why:

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Four Tips For Olympic Athletes to Stay Connected to Fans and Sponsors

Sep 7, 2016 2:04:08 PM / by Ishveen Anand posted in marketing, olympics, sponsorship, tips rio, tools, Uncategorized, athlete, brands, connecting

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Olympians, Rio may be over, but the limelight doesn’t have to be. Here are OpenSponsorship's four tips for staying connected to your fans and sponsors:

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2016 - a great start to the year - sports sponsorship galore

Jan 22, 2016 9:52:08 PM / by Ishveen Anand posted in 500startups, accelerator, rightsholder, sanfrancisco, sponsorship, sports, targets, teams, Uncategorized, athletes, brands

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IT’S 2016 and we are super excited to share with you how our year has started. We have worked hard to make the sports sponsorship industry more efficient and effective. With the close of 2015 we focused on athlete endorsements, event partnerships with brands and SAAS tools to generally improve the sports sponsorship process, via the marketplace.
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