Social media serves as a platform for athletes to have honest and authentic communication with their fans. It is the best way for an athlete to leave a lasting impression on his or her fans. Fans love connecting with their heroes, and social media is a great way for your presence, as an athlete, to be felt in the world.
This post is originally written by Jenn Mamajek
Don’t just reach your target audience, encourage them to engage with your brand. Athlete marketing campaigns are extremely successful. Here’s why:
Olympians, Rio may be over, but the limelight doesn’t have to be. Here are OpenSponsorship's four tips for staying connected to your fans and sponsors: