Threads is HERE now it's time to capitalize on the attention the platform is getting to boost your brand and make sales!


In today's digital age, social media influencers have emerged as powerful catalysts for brand promotion and customer engagement. With the advent of Threads, a text-based conversation app, brands have an exciting new platform to collaborate with influencers and boost brand awareness, drive sales, and gain a competitive edge. This article explores how brands can leverage the unique features of Threads to connect with influencers and outline the benefits of using OpenSponsorship to identify and partner with influencers for successful campaigns.

I. The Power of Social Media Influencers: Social media influencers possess the ability to captivate audiences and sway their purchasing decisions. They have amassed loyal followings across various platforms, building trust and credibility with their engaging content. Brands can tap into this influence to amplify their message and enhance brand awareness.

II. Introducing Threads - The New Frontier: Threads, a text-based conversation app owned by Meta, presents a novel space for brands to connect with influencers and engage in meaningful discussions. Unlike traditional social media platforms, Threads focuses on text-based interactions, fostering in-depth conversations about trending topics and fostering community engagement.

III. Enhancing Brand Awareness: Collaborating with influencers on Threads can significantly boost brand visibility. By participating in conversations relevant to their industry or niche, brands can establish themselves as thought leaders and gain exposure to a highly engaged audience. Influencers can create content around the brand, initiating conversations and encouraging followers to explore the brand further.

IV. Driving Sales through Influencer Marketing: Influencer marketing has proven to be a powerful sales driver. When influencers recommend or endorse a brand or product on Threads, their audience is more likely to trust the recommendation and make purchasing decisions. Brands can leverage the persuasive power of influencers to encourage conversions, increase sales, and drive revenue.

V. OpenSponsorship: Finding the Perfect Match: To connect with influencers on Threads, brands can utilize the services of OpenSponsorship, an online marketplace that simplifies the influencer discovery and collaboration process. OpenSponsorship provides a transparent platform for brands to search, filter, and connect with influencers across various industries and geographical locations. Through this partnership, brands can identify influencers who align with their brand values, target audience, and campaign objectives.

VI. Benefits of Being an Early Adopter: Being among the first brands to utilize Threads can offer a competitive advantage. By embracing this new platform early on, brands can establish a presence, build a loyal following, and gain recognition as pioneers in their industry. Moreover, being an early adopter allows brands to forge relationships with influencers who are eager to explore and leverage the unique features of Threads.


Threads present an exciting opportunity for brands to connect with influencers, amplify their message, and foster engagement with a highly attentive audience. By leveraging the power of influencer marketing and using OpenSponsorship as a resource to identify suitable influencers, brands can increase brand awareness, drive sales, and gain a significant advantage on this innovative platform. Embrace the potential of Threads, collaborate with influencers, and position your brand at the forefront of this emerging digital frontier.

Want to work with an athlete influencer on a Threads campaign? Search for FREE on OpenSponsorship.


Jeff is OpenSponsorship's Director of Marketing. He typically writes about sports sponsorship, marketing, and tips & tricks for brands.