Social media has become an integral part of a professional athlete's career and female athletes seem to possess some of the larger followings, giving them strong influence. Not only can this help the individual athlete but it can be a powerful tool in highlighting women's sport, bringing more interest and additional coverage.  Female athletes can also evoke change in other ways by being an influencer, such as by using their own personal stories to inspire others. “The stakeholders on the commercial side of sports are constantly searching for the next frontier, the next growth play,” Dan Cohen, who leads sports marketing company Octagon’s media rights consulting division, said in an email. “It is clearly women’s sports.”

CBD Overview:

Influencer marketing is an affordable, effective way to build trust, increase brand awareness, and drive purchasing decisions.

At OpenSponsorship, through our innovative technology and extensive network of 5,500+ athletes, you can launch a successful influencer marketing campaign in 3 weeks or less.

Here's how to get started: 

Having an ROI formula to understand and track the return on investment of any marketing spend is an absolute must for any marketing department.

For any agency, marketing tech startup, or even anyone selling marketing solutions ... being able to offer a ROI formula is an absolute necessity to survive. The better your clients can understand and track ROI through a data-driven approach, the more likely they will stay with you and spend more marketing dollars. 

In this day and age, one of the most important decisions that any business owner can make for his business is for it to have a prominent online presence. If you’re in the business of catering to sporting needs, this is essential. Your loyal customers and any potential ones would be expecting you to be available and visible on the World Wide Web. The Internet is a vast ocean of market opportunities that you could be missing out on if you don’t take advantage of it in the right way. And the easiest thing to do to establish online presence – next to creating a website – is search engine optimization, or SEO.

The idea of your company adding sports sponsorships is finally a doable one. We allow companies of any size to connect with professional athletes and create sponsorship deals. Sponsorships were once reserved for the biggest companies and the biggest athletes ... but now, the barriers have been broken down. 

Okay, it finally happened! You've just signed up for OpenSponsorship.

Now what?

Adding athletes - or any influencer - to your marketing plan is an exciting step forward, but it comes with some questions. We're here to answer them. We've taken a look at all of our clients' questions, comments, and advice ... and put them here to share the wealth. Read on to see our guide to best practices when it comes to adding sponsorships to your marketing plan.