Social media has become an integral part of a professional athlete's career and female athletes seem to possess some of the larger followings, giving them strong influence. Not only can this help the individual athlete but it can be a powerful tool in highlighting women's sport, bringing more interest and additional coverage. Female athletes can also evoke change in other ways by being an influencer, such as by using their own personal stories to inspire others. “The stakeholders on the commercial side of sports are constantly searching for the next frontier, the next growth play,” Dan Cohen, who leads sports marketing company Octagon’s media rights consulting division, said in an email. “It is clearly women’s sports.”
The Power of Female Athletes on Social Media
Jul 8, 2021 3:21:54 PM / by Tracey Wilson posted in Influencer, influencer marketing, instagram, marketing ideas, Marketing Recommendations, open sponsorship, Social Insights, social media, sports, sports marketing, twitter, athlete, athlete endorsement, athlete influencer, athlete marketing, athletes, endorsements, fan engagement, trends, Tik Tok, youtube, TikTok, soccer, fitness influencers, Social Media Marketing
Top 10 Mexican Athlete Influencers
Apr 27, 2020 2:05:58 PM / by Zack Smith posted in influencer marketing, influencers, instagram, sports sponsorship, twitter, football, cinco de mayo, soccer, boxing, new york giants
Cinco de Mayo, commonly thought of as Mexico's Independence Day (this isn't true), is a holiday that celebrates the country's underdog victory at the Battle of Puebla against France in 1862. Nowadays, the holiday has spread to the United States as well and is often associated with tacos and tequila, but the true meaning of the day is to celebrate the rich history and heritage of Mexico.
Why all athletes need to build their social media profiles
Jun 15, 2017 9:31:13 AM / by Priya Kapoor posted in influencer marketing, OpenSponsorship, shaq, shaquille o'neal, sharmila nicollet, social media, sponsorship, sponsorships, twitter, twitter poll, Uncategorized, athletes, athletes on social media, Basketball, brands, Golf
Social media serves as a platform for athletes to have honest and authentic communication with their fans. It is the best way for an athlete to leave a lasting impression on his or her fans. Fans love connecting with their heroes, and social media is a great way for your presence, as an athlete, to be felt in the world.
Deal of the Week (10.9.16 - 10.15.16)
Oct 17, 2016 10:34:23 AM / by Ishveen Jolly posted in instagram, jeremy lane, likes, members, reposts, retweets, seahawks, seattle, sponsorships, super bowl, twitter, Brand Endorsements, deals, downloads, endorsements, fanwide, funding
On Tuesday, October 11th, Seattle Seahawks (NFL) cornerback Jeremy Lane posted to both Instagram and Twitter on behalf of our newest member - FanWide. FanWide is a social network for sports fans that organizes viewing parties for every team in every city.