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As of July 1st of 2021, under the new name, likeness, and image (NIL) rule, college athletes are now able to partner with companies and make money out of endorsements deals. To keep it short, NIL is the beginning of a new era, giving athletes and brands the much wanted "go ahead" to partner, as well as opening an entire new market of opportunities. With over 300 accepted college-athlete completed deals through our platform, a total cash value of $40,242, and a total product value of $98,687, we are planning to keep leading the market introducing more efficient ways to help both our brands and athletes to find their perfect fit. We believe that NIL endorsements deals will get bigger and bigger, so here below are some highlights of the top NIL college-athlete deals that have been closed so far.
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Being a professional athlete is undoubtedly a fantastic goal, for it allows people to make a living by working in what they love. It makes individuals tougher and mature faster, for there are multiple different sacrifices that people must make in order to be able to compete at a high level, so there is a lot of responsibility on each athlete. Unfortunately, not everything depends on the athlete. The path to becoming a professional athlete not only requires the athlete to be responsible and to commit seriously but also requires money (training, equipment, coach, travels, hotels, clothing, etc.). Here is when OpenSponsorship, the world's biggest platform connecting brands with athletes, comes along. OpenSponsorship gives the brands the opportunity to promote their products through the more than 8,000 athletes inside the platform and facilitates the athlete's job finding the right sponsor for them. For the brands, not everything is about the good results an athlete may have but how interesting and exposed an athlete is to the world. That is why, with its extensive list of important companies listed in the platform such as ESPN, Levi's, Sperry, as well as hundreds of startups and smaller companies, OpenSponsorship gives just that to an athlete: exposure, personal brand awareness, and multiple opportunities to connect with all kind of brands.
