We believe that every company should sponsor Olympic athletes. Why? In the age of influencer marketing, Olympic athletes are amazing influencers to align your brand to. Olympic athletes optimize hard work, passion, total dedication, mental and physical fitness and well being. These traits by Olympic athletes are many that a brand would want to align with.
When looking at levering influencers for your YouTube advertising and marketing campaigns, athlete influencers are a great option. Athlete influencers are increasingly joining YouTube and producing great content that has high engagement, a lot of viewers. YouTube influencer marketing relies on the influencer being an expert for the brand - luckily for us and you athletes are experts and credible voices on many topics whether that be health + wellness, fashion, food, staying healthy, managing finances, caring for family and friends, entertainment, gaming, and many more topics.
Repurposing the content that comes from the athlete influencer deal is really important. We have written a lot on the topic of how to get the maximum ROI from athlete influencer campaigns by whitelisting the athlete social platform to boost ads, adding the athlete content to an email marketing campaign to increase click through rates, or adding the content to areas of your website to reduce bounce rates.
Regional marketing is important for all brands as it allows you to be more nimble, targeted and see a great ROI on your marketing spend. Influencers and particularly athletes influencers are a great way to develop your regional marketing strategy. Why use athletes for regional marketing? They LIVE in your regional market, they come on TV week after week competing and WINNING for your regional market, their followers on social media are mostly likely to be your regional CUSTOMERS.
For brands evaluating new marketing channels today, a big question is whether to go with an influencer marketing agency or an influencer marketing platform.
Many of our clients call us the influencer marketing platform for athletes / sports, and given that about 80% of our deals involve athletes posting on social media, and about 60% of our deals only involve social media content ... I'd say that we are definitely a good solution for influencer marketing managers looking to engage athletes within their marketing channels.
Having an ROI formula to understand and track the return on investment of any marketing spend is an absolute must for any marketing department.
For any agency, marketing tech startup, or even anyone selling marketing solutions ... being able to offer a ROI formula is an absolute necessity to survive. The better your clients can understand and track ROI through a data-driven approach, the more likely they will stay with you and spend more marketing dollars.
Yesterday marked the final regular season home game for Dwyane Wade, a legendary 16-year NBA player who's career included an NBA Finals MVP award, three championships, 13 All-Star Weekend appearances, and so much more.
More and more, we're seeing the power of sports sponsorship come to life. For some, this means influencer marketing campaigns where athletes promote the brand on their social media in exchange for a free product or service. For others, this can be paying a major athlete for endorsing their product or service in an advertising campaign.