Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Ishveen Anand

Ishveen is the CEO and Founder of OpenSponsorship, which she started because she loves sponsorship but hates hold calling. She was recognized in 2015 on Forbes 30Under30 for Sports.

Recent Posts

The Best Way To Build Your Email List For Black Friday

Sep 15, 2021 7:48:00 AM / by Ishveen Anand

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Sponsor Olympic athletes

Feb 15, 2021 9:40:37 AM / by Ishveen Anand

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We believe that every company should sponsor Olympic athletes. Why? In the age of influencer marketing, Olympic athletes are amazing influencers to align your brand to. Olympic athletes optimize hard work, passion, total dedication, mental and physical fitness and well being. These traits by Olympic athletes are many that a brand would want to align with.

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YouTube advertising with influencers

Feb 10, 2021 1:07:00 PM / by Ishveen Anand posted in marketing opportunities

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When looking at levering influencers for your YouTube advertising and marketing campaigns, athlete influencers are a great option. Athlete influencers are increasingly joining YouTube and producing great content that has high engagement, a lot of viewers. YouTube influencer marketing relies on the influencer being an expert for the brand - luckily for us and you athletes are experts and credible voices on many topics whether that be health + wellness, fashion, food, staying healthy, managing finances, caring for family and friends, entertainment, gaming, and many more topics.

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Retargeting customers using athletes influencers with whitelisting UGC

Sep 15, 2020 9:57:38 PM / by Ishveen Anand posted in marketing opportunities, social media, Social Media Marketing, whitelisting, UGC, boosting

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Repurposing the content that comes from the athlete influencer deal is really important. We have written a lot on the topic of how to get the maximum ROI from athlete influencer campaigns by whitelisting the athlete social platform to boost ads, adding the athlete content to an email marketing campaign to increase click through rates, or adding the content to areas of your website to reduce bounce rates. 

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Regional marketing with athlete influencers

Sep 9, 2020 10:40:10 AM / by Ishveen Anand posted in Local athletes, Local Businesses, marketing opportunities, regional marketing

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Regional marketing is important for all brands as it allows you to be more nimble, targeted and see a great ROI on your marketing spend. Influencers and particularly athletes influencers are a great way to develop your regional marketing strategy. Why use athletes for regional marketing? They LIVE in your regional market, they come on TV week after week competing and WINNING for your regional market, their followers on social media are mostly likely to be your regional CUSTOMERS. 

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Influencer Marketing Agency vs. Influencer marketing Platform

Apr 18, 2019 2:45:42 PM / by Ishveen Anand posted in influencer marketing, influencers, social media athletes

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For brands evaluating new marketing channels today, a big question is whether to go with an influencer marketing agency or an influencer marketing platform.

Many of our clients call us the influencer marketing platform for athletes / sports, and given that about 80% of our deals involve athletes posting on social media, and about 60% of our deals only involve social media content ... I'd say that we are definitely a good solution for influencer marketing managers looking to engage athletes within their marketing channels. 

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ROI Formula: Tracking ROI on Influencer Marketing campaign

Apr 14, 2019 1:25:35 PM / by Ishveen Anand posted in Marketing Recommendations, marketing tools, ROI

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Having an ROI formula to understand and track the return on investment of any marketing spend is an absolute must for any marketing department.

For any agency, marketing tech startup, or even anyone selling marketing solutions ... being able to offer a ROI formula is an absolute necessity to survive. The better your clients can understand and track ROI through a data-driven approach, the more likely they will stay with you and spend more marketing dollars. 

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Bigger than Basketball: dwyane Wade's History of Sports Sponsorship

Apr 10, 2019 8:54:56 PM / by Ishveen Anand

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Yesterday marked the final regular season home game for Dwyane Wade, a legendary 16-year NBA player who's career included an NBA Finals MVP award, three championships, 13 All-Star Weekend appearances, and so much more.

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Innovative Sports Sponsorship: Where Athletes Become Brand Ambassadors

Mar 28, 2019 1:34:18 AM / by Ishveen Anand

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More and more, we're seeing the power of sports sponsorship come to life. For some, this means influencer marketing campaigns where athletes promote the brand on their social media in exchange for a free product or service. For others, this can be paying a major athlete for endorsing their product or service in an advertising campaign.

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Marketing at All Star weekend

Feb 12, 2019 10:05:53 AM / by Ishveen Anand posted in Uncategorized

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For many local brands finding a way to do marketing at All Star Weekend and similar high profile sports events is important and valuable. It can be a fairly inexpensive way to: 

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