It is difficult to stand out on social media in 2019 - we all know this. As we discussed in this piece, brands are projected to spend more than $32 billion on social media platforms this year and already spent $442 million on influencer marketing in the second quarter of 2019 alone. To say it is difficult to get your message across may actually be an enormous understatement.
If you are reading this, there is a great chance you are either interested in or are already heavily involved in the ever-evolving world that is social media marketing. By now, we all know the power of social ads - more than $32 billion - yes, billion with a B - is projected to be spent on social platforms in 2019 globally. The New York Times even published an article on July 15, titled, “Don’t Scoff at Influencers. They’re Taking Over The World,” in which it states, “... as social media expands its cultural dominance, the people who can steer the online conversation will have an upper hand in whatever niche they occupy — whether that’s media, politics, business or some other field.”