Helping brands to partner with athletes in their influencer marketing and sponsorship marketing campaigns

Riley Hicks

Rising Junior at Duke University
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The Influence of TikTok Partnerships on Athletes

May 19, 2021 11:03:09 AM / by Riley Hicks posted in open sponsorship, athletes on social media, TikTok


As of January 2021, TikTok has 73.7 million active users worldwide, and it's just getting started. The app is projected to increase to having almost 90 million users by 2024. With this rapid growth, new users are joining every day to create a fanbase like Charli D’Amelio or enhancing their following like Russel Wilson. TikTok’s algorithm makes it easy for you to go from zero to one million followers in just 24 hours. Videos show up on users’ “For You” pages that closely match their interests based on videos they have previously watched or liked. The app shortly becomes addictive as each video is only 15-60 seconds long, just enough to grab your attention and send you on your way to the next. 

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