This post is designed to help fitness industry professionals make crucial business decisions now to capture additional business in the future. In 2020 the fitness industry reached new heights. The industry is now valued at over 105 billion USD, up about 6 billion from 2019. Over the past 4 years the industry growth rate has averaged between 3-8%, with 2018 showing almost 10% growth. With the trend pointing decidedly upwards it is clear that fitness brands investing in this area will most likely yield a high ROI. The question now becomes what are the best, most cost efficient ways for a fitness brand to increase their market share? Here at OpenSponsorship we have the cost effective solutions to your problems.
With the Holidays about to begin it is important to remember just how beneficial marketing is during this season. Consumers plan on spending approximately $1,048 per household, a slight increase from 2018’s spending. Consumers also outspent their planned budget by about 30% in 2018. This trend is expected to repeat itself in 2019. With greater consumer spending comes greater opportunity to market your brand through sports sponsorship for the Winter Holidays.
Here at OpenSponsorship we love working with a variety of different athletes each with their own unique interests. Having so many wonderful athletes with such a diverse range of passions lets us match the right brand with the right athlete. One of the most popular interests among our athletes is family. Athletes love including their families in their social media and fans don’t seem to mind either. Here is a list of our top 5 family-oriented athletes:
CBD has become a major buzzword across many different industries. From sports to food it seems CBD has a new use every day. I am sure you are wondering if this cannabinoid extract is really all that; can CBD really be effective in so many different ways? The answer across the board seems to be a resounding yes. In one study examining the effect of CBD on cortisol levels cannabidiol (CBD) caused a significant drop in levels of the stress hormone after administration. In another study examining the antipsychotic effects of CBD, it was discovered that cannabidiol is a well tolerated treatment for people suffering from schizophrenia as it has several antipsychotic properties. Clearly CBD is more than just a buzz word thrown around by companies trying to sell a product. So we know the stuff works, the next question is how do we market it to consumers?
Here are 4 strong ways to get results from your CBD marketing strategy: