Do you want to work with athletes but don’t know where to start? Are you interested in expanding your marketing strategy to include influencer marketing but don't know which influencers to work with? Are you a small brand that wants to get the best return on your investment? 

Nearly 70% of people in North America prefer brands that are sustainable or eco-friendly. The consumer market is more concerned about the environment than ever, providing an opportunity for sustainable brands to grow their customer base. Whether it's the fashion, food, beauty, or other consumer packaged goods (CPG), consumers want to support environmental-friendly brands.

Propelify Innovation Festival powered by TechUnited New Jersey will be back from October 5th - October 9th, usually the event takes place in Hoboken, New Jersey, but this year the Propelify conference will be held virtually. This year our CEO Ishveen Anand will be hosting an athlete panel with Olympic gold medalist Abby Dunkin and top Powerlifter Leah Casciano.

Every four years, the whole world joins together to celebrate the talented athletes who participate in the Olympic games. This year, the 2020 Olympics were postponed to 2021 due to the coronavirus pandemic. This delay creates a unique opportunity for brands to launch long-term campaigns to drive continuous sales growth across both the summer and winter games. Who should the focus be for these campaigns? Olympic athletes.

Many cosmetic brands use influencers as a significant component of their marketing strategy. Not only do influencers validate the brand's products, but they also expose the brand and its products to the influencer's large followings, creating many potential customers. Athletes are social media influencers with loyal followings that want a peek into these athletes' daily lives and routines, making them ideal candidates to partner with cosmetic brands.