These 10 money savvy individuals have defied the statistics about professional athletes and their finances. In their own ways, these athletes have found ways to save, plan for the future, and encourage financial literacy for athletes at all stages and beyond. Their passion for responsibly managing their own money has led them to be mentors for younger athletes and take on various projects to teach insights into finance. 

Looking to expand your marketing strategy in 2021? Have you wanted to work with athletes but didn't know where to start? OpenSponsorship is here to guide you through athlete sponsorship for the coming year to elevate your brand's marketing plans. Below is a curated list of top athlete influencers whose engagement rates predict a strong performance for the coming year. 

As they say, everything is bigger in Texas – including the influence of athletes. Texas is known for its competitive sport teams at a variety of level. Many of the star athletes we see today are products of Texas. If they don't have roots in Texas, they may have played in one of the top college athletic programs in Texas, or perhaps on one of the many professional teams based in the state.

Do you want to work with athletes but don’t know where to start? Are you interested in expanding your marketing strategy to include influencer marketing but don't know which influencers to work with? Are you a small brand that wants to get the best return on your investment? 

Nearly 70% of people in North America prefer brands that are sustainable or eco-friendly. The consumer market is more concerned about the environment than ever, providing an opportunity for sustainable brands to grow their customer base. Whether it's the fashion, food, beauty, or other consumer packaged goods (CPG), consumers want to support environmental-friendly brands.

Propelify Innovation Festival powered by TechUnited New Jersey will be back from October 5th - October 9th, usually the event takes place in Hoboken, New Jersey, but this year the Propelify conference will be held virtually. This year our CEO Ishveen Anand will be hosting an athlete panel with Olympic gold medalist Abby Dunkin and top Powerlifter Leah Casciano.

Every four years, the whole world joins together to celebrate the talented athletes who participate in the Olympic games. This year, the 2020 Olympics were postponed to 2021 due to the coronavirus pandemic. This delay creates a unique opportunity for brands to launch long-term campaigns to drive continuous sales growth across both the summer and winter games. Who should the focus be for these campaigns? Olympic athletes.

Many cosmetic brands use influencers as a significant component of their marketing strategy. Not only do influencers validate the brand's products, but they also expose the brand and its products to the influencer's large followings, creating many potential customers. Athletes are social media influencers with loyal followings that want a peek into these athletes' daily lives and routines, making them ideal candidates to partner with cosmetic brands.